Vice President/Vice President Group Manager, Culture + Connection - Brand Marketing Group

M Booth is an award-winning agency that produces culturally-relevant campaigns. They are seeking a Vice President Group Manager to lead consumer brands, develop disruptive strategies, and manage client relationships while overseeing a team.

Responsibilities:

• Lead top consumer brands in food, beauty, beer, luxury spirits or beverages brands that activate in culture, from Aspen to Art Basel, Coachella to F1 and the US Open
• Be client relationship lead, and serve as a trusted voice and advisor
• Dissect client business objectives/goals and craft strategies that achieve those goals in a disruptive fashion
• See the future - ID the trends, people, brands that are relevant and complement the clients and work we do
• Develop strategic recommendations and sell-in programming
• Manage a team and all workflow across the full account, including overseeing all programs and managing the budgeting and staffing of the business
• Strengthen relations with and bring relevant tastemakers, brand partners and influencers in to the fold of brands on an programmatic and ad hoc basis
• Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind 'ways in' for brands harnessing these trends

Requirements:

• 8-10+ years of marketing experience; experience working on luxury brands ideal
• Solid foundation in public relations – both traditional media and digital
• Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Experience with tastemaker/influencer ID, negotiation and activation management
• Ability to counsel and provide ongoing strategic POVs
• The ideal candidate will have a solid foundation in consumer marketing specifically: traditional public relations, large integrated programming, social strategy, and influencer marketing (paid and organic)
• Ability to command a room and get stakeholder buy-in from multiple channels
• Bachelor's Degree
• Ability to travel and be in person with clients in their office, at events, and activations (this is required)