Social Media Marketing Lead

Knowt Inc. is seeking a Social Media Marketing Lead to manage their high school social presence on TikTok and Instagram. The role involves content creation, growth iteration, and performance reporting to engage a high school audience and drive website subscriptions.

Responsibilities:

• Own the @getknowt TikTok and Instagram accounts day to day, posting content daily for a high school audience
• Take content from idea to publish: hooks, scripts, filming, editing, and captions
• Speak directly to what high schoolers are dealing with, AP exams, the SAT and ACT, studying, test stress - and make it feel relatable
• Turn Knowt's product into content students actually want to watch and use
• Ensure every post feels native to the platform and to high school/Gen-Z culture
• Constantly test hooks, formats, storytelling angles, and CTAs to find repeatable winning formulas
• Tie content to the high school calendar to catch students exactly when they need Knowt
• Turn platform trends, audience behavior, and performance insights into new content concepts
• Iterate daily based on what the data shows
• Track and report on content performance with clear recommendations for what to scale, improve, or stop
• Measure success across views, watch time, interactions (saves, shares, comments), and most importantly, website subscriptions

Requirements:

• Has experience creating and growing short-form content, ideally for high school, edtech, or exam-prep audiences
• Deeply understands high school students' daily struggles, AP courses, the SAT and ACT, and the pressure that comes with them
• Has a strong understanding of what goes viral on TikTok and Instagram and why
• Is data-driven, making decisions off view and conversion metrics, not vibes
• Is obsessed with testing, learning, and finding scalable growth through content
• Is comfortable on camera and/or scripting for creators
• Own the @getknowt TikTok and Instagram accounts day to day, posting content daily for a high school audience
• Take content from idea to publish: hooks, scripts, filming, editing, and captions
• Speak directly to what high schoolers are dealing with, AP exams, the SAT and ACT, studying, test stress - and make it feel relatable
• Turn Knowt's product into content students actually want to watch and use
• Ensure every post feels native to the platform and to high school/Gen-Z culture
• Constantly test hooks, formats, storytelling angles, and CTAs to find repeatable winning formulas
• Tie content to the high school calendar to catch students exactly when they need Knowt
• Turn platform trends, audience behavior, and performance insights into new content concepts
• Iterate daily based on what the data shows
• Track and report on content performance with clear recommendations for what to scale, improve, or stop
• Measure success across views, watch time, interactions (saves, shares, comments), and most importantly, website subscriptions
• Bonus points if you've taken AP exams, the SAT, or the ACT yourself