Senior Brand Marketing Manager [CA]

HoYoverse is a company committed to creating immersive virtual world experiences for players around the world. They are seeking a Senior Brand Marketing Manager to grow Genshin Impact’s player base in North America through strategic planning, media campaigns, and collaboration with internal and external partners.

Responsibilities:

• Partner with Shanghai team to do the strategic plan on targeting new audience segments
• Increase new install lift for existing live service beats
• Increase brand awareness and shifting intent for aware, but non-players
• Call back churn user with important beats
• Deliver high-impact media campaigns
• Design overall media campaign with Shanghai team
• Source suitable venders and manage the whole process for media plan execution
• Set and achieve ambitious media campaign objectives
• Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
• Increase overall in-house media capabilities
• Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
• Explore and maintain NA local media resource
• Negotiate with media agencies and partners to deliver the most value
• Establish results-oriented post-mortem process

Requirements:

• Strong organizational and planning skills
• Excellent time and efficiency management skills
• Fluent with social analytics tools
• Good habit of focusing on details
• Strong written and verbal communication and presentation skills
• Ability to think critically and solve problems
• You demonstrate enthusiasm passion and strong interests in Game
• Experience in cross-departmental cooperation and teamwork
• Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
• Gaming background, have launched one major AAA integrated media campaign
• Free-to-play / live service campaign is a big plus
• Chinese is a big plus