Market Development Manager

Tactile Medical specializes in developing at-home therapy devices for various medical conditions. The Market Development Manager will support strategic initiatives to enhance awareness and treatment of lymphedema and respiratory conditions while collaborating with cross-functional teams.

Responsibilities:

• Execute multi‐channel market development plans that support company objectives for assigned conditions
• Develop and implement programs that increase awareness of targeted conditions and promote best practices in screening, diagnosis, and treatment
• Equip the sales organization with tools, resources, and insights that enhance field execution and product adoption
• Support patient activation initiatives by ensuring clear, relevant, and accessible educational content across digital and clinical touchpoints
• Maintain a strong understanding of the patient journey and collaborate with advocacy organizations to expand patient reach
• Gather and analyze market, clinical, competitive, and payer insights to inform strategy and cross‐functional decision‐making
• Assist in developing and managing relationships with clinical thought leaders, societies, and advocacy groups to elevate disease awareness and treatment standards
• Collaborate closely with field sales teams to ensure alignment between market development initiatives and field needs
• Manage assigned projects to completion on time, within scope, and within budget
• Other duties as assigned

Requirements:

• Bachelor's degree in marketing, business, life sciences, or a related field
• 3+ years of experience in medical device, healthcare, or life sciences marketing or sales
• Ability to travel up to 35%
• Strong communication, analytical, and project management skills
• Ability to lift up to 25 pounds
• MBA or equivalent advanced education
• 5+ years medical device industry experience, significant customer-facing or sales experience
• Experience working with vein specialists, vascular surgeons, oncologists, interventional products, or DME
• Additional experience in market development, downstream marketing, clinical marketing, or disease‐state education