Email Marketing Manager

Rubrik is on a mission to secure the world's data and is looking for an Email Marketing Manager to join their Digital Marketing team. This role involves owning the execution of email marketing programs to drive pipeline and revenue, including email nurture strategies and campaign management.

Responsibilities:

• Design, build, and optimize multi-touch email nurture sequences that guide prospects through the buyer journey
• Partner with content, demand gen, and sales development to develop audience segmentation and personalization strategies
• Monitor engagement metrics and apply A/B testing to continuously improve open rates, click-through rates, and conversion
• Manage end-to-end production and deployment of batch email campaigns, including list segmentation, QA, scheduling, and reporting
• Coordinate with field marketing, content, and product teams to align email sends with campaign calendars and product launches
• Ensure all campaigns adhere to CAN-SPAM, GDPR, and other applicable email compliance standards
• Own Rubrik's paid email placements with third-party publishers and media vendors, including negotiating placements, briefing creative, and measuring ROI
• Manage paid newsletter sponsorships across industry publications targeting security, IT, and cloud audiences
• Track spend, pacing, and performance across paid email programs and report results to stakeholders
• Collaborate with the paid media team to align email and paid ad messaging, landing pages, and audience targeting
• Support retargeting and account-based programs that span email and paid channels
• Build and maintain dashboards to track email program performance, including pipeline influence, engagement, and list health
• Present regular performance reviews to Digital Marketing leadership with data-backed insights and optimization recommendations

Requirements:

• 7+ years of B2B email marketing experience, preferably in a technology or SaaS company
• Hands-on expertise managing email campaigns in Marketo, including smart campaigns, program templates, and engagement programs
• Proficiency with Salesforce CRM for lead management, campaign attribution, and pipeline reporting
• Experience building and interpreting dashboards and data visualizations in Tableau
• Comfortable working across G Suite (Google Docs, Sheets, Slides, Drive) for day-to-day collaboration and documentation
• Strong understanding of audience segmentation, lead lifecycle stages, and email deliverability best practices
• Demonstrated ability to manage multiple campaigns simultaneously, meeting deadlines in a high-velocity environment
• Excellent written communication skills with a high attention to detail for copy, layout, and QA
• Experience managing vendor relationships for paid email and newsletter programs
• Tools- Marketo, Salesforce, Tableau, G Suite
• Familiarity with AI-assisted marketing workflows using Anthropic's Claude or similar LLM tools for content ideation, personalization at scale, and campaign analysis
• Experience with Jira or similar project management tools for tracking campaign deliverables and cross-functional work
• Knowledge of Knak or comparable email design platforms for template creation and brand-compliant email builds
• Hands-on experience with TransPerfect or other localization/translation management platforms for global campaign execution
• Working knowledge of ZoomInfo for contact data enrichment, audience building, and intent-based targeting
• Background in account-based marketing (ABM) with exposure to ABM platforms and tiered account strategies
• Experience with paid media platforms (LinkedIn, Google, 6sense, or similar) as a complement to email programs
• Nice-to-Have Tools- Anthropic (Claude), Jira, Knak, TransPerfect, ZoomInfo