Lead Instructor: AI-Enabled Product Marketing Manager

General Assembly is a company focused on transforming careers through experiential education in in-demand skills. In this role, the Lead Instructor will guide professionals transitioning into AI-Enabled Product Marketing Manager roles, teaching them essential marketing strategies and AI tool integration.

Responsibilities:

• Lead Live Instruction: Deliver high-energy, synchronous remote lectures on PMM fundamentals, including AI positioning frameworks, messaging, and persona development
• Facilitate Strategy Workshops: Guide students through hands-on "build-along" activities where they create messaging frameworks, competitive intelligence reports, and launch strategy documents
• Storytelling & Messaging Mentorship: Leverage the learners' existing customer-facing strengths to help them craft compelling, AI-driven customer stories and value propositions
• Review Market Deliverables: Provide expert, actionable feedback on student projects focused on launch motions and market-entry activities for AI products
• AI Tool Integration: Teach students how to comfortably use analytics and AI content tools to iterate on messaging and improve marketing efficiency

Requirements:

• 7+ years in product marketing, with at least 2+ years of recent experience specifically positioning and launching AI-powered products at an enterprise scale
• Deep expertise in the 'PMM core': positioning, messaging, personas, and go-to-market (GTM) launch motions
• Proven experience coaching, mentoring, or instructing professionals
• A strong understanding of the Microsoft AI ecosystem (Copilot, Azure AI, and Foundry) and how these tools compete in the current market
• AI-900 certification is required
• Experience as a Senior PMM or Director of PMM at a major tech firm (Microsoft, Google, etc.)