Lifecycle Marketing Manager

Wizard AI is the top-performing AI Shopping Agent, delivering the best products from across the web with unmatched accuracy, quality, and trust. They are seeking a Lifecycle Marketing Manager to develop and optimize lifecycle marketing strategies that enhance user engagement and retention.

Responsibilities:

• Assess our current email, SMS, and push setup and develop a full lifecycle roadmap covering onboarding, activation, engagement, re-engagement, and retention
• Build, test, and optimize lifecycle campaigns across email, SMS, and push notifications. You’re hands-on in the tools, not just directing from a distance
• Own the critical first-week experience — the sequence of communications that turns a new signup into an activated, returning user
• Write high-quality lifecycle copy across channels (email, SMS, push), maintaining Wizard’s premium, product-led voice
• Design and build scalable email templates and systems that can be reused, iterated on, and improved over time
• Build smarter audience segments and develop more personalized messaging as our user base and data maturity grows
• Leverage dynamic content and event-based triggers to personalize messaging (e.g., product categories viewed, queries made, intent signals)
• Run a disciplined testing program across subject lines, send times, messaging, sequencing, and channel mix. You make decisions with data and document what you learn
• Partner with product to align key moments with lifecycle triggers, and with creative to ensure everything looks and feels like Wizard

Requirements:

• 3-5 years of lifecycle, CRM, or retention marketing experience at a consumer tech company or high growth startup
• Hands on experience with a major lifecycle or CRM platform such as Braze, Iterable, Klaviyo, or similar
• Experience building and scaling SMS programs alongside email (compliance, deliverability, sequencing)
• Strong instincts on messaging, sequencing, and user psychology, you understand how to move someone from curious to committed
• You have a strong analytical mind and are comfortable pulling your own data, building reports, and letting results drive decisions
• Strong writing skills with a high bar for both clarity and tone