Business Development Representative

eLuma is a company focused on improving K-12 education, and they are seeking a Business Development Representative (BDR) to create qualified sales opportunities for their Account Executive team. The BDR will engage key decision-makers in school districts to generate high-quality meetings that lead to new partnerships.

Responsibilities:

• Execute strategic outbound prospecting through phone, email, LinkedIn, conferences, and other outreach channels
• Qualify inbound marketing leads and respond promptly to inquiries
• Identify and engage Superintendents, Special Education Directors, Student Services leaders, HR leaders, and Purchasing contacts
• Conduct discovery conversations to understand district staffing challenges, service gaps, and organizational priorities
• Clearly communicate eLuma's value proposition and how our solutions help districts improve student outcomes while addressing staffing shortages
• Schedule qualified discovery meetings for Account Executives
• Collaborate closely with Sales, Marketing, Customer Success, and Proposal teams to support territory strategies and campaign execution
• Maintain accurate prospecting activity, notes, and pipeline data in HubSpot
• Participate in weekly pipeline reviews, coaching sessions, and sales development training
• Consistently achieve or exceed monthly activity and opportunity generation goals
• Research and identify prospective school districts and educational organizations that align with eLuma's Ideal Customer Profile

Requirements:

• Bachelor's degree or equivalent experience
• 1–3 years of experience in business development, inside sales, sales development, account management, or another customer-facing role
• Excellent verbal and written communication skills
• Comfortable making outbound calls and engaging new prospects daily
• Strong organizational skills and attention to detail
• Self-motivated with the ability to prioritize work independently
• Experience using CRM platforms (HubSpot preferred)
• Experience in K-12 education
• Special education teachers
• School counselors
• School psychologists
• Related service providers (SLP, OT, PT, Social Work)
• Special Education Coordinators
• District administrators
• Individuals who have supported K-12 schools in another professional capacity