Marketing Manager

Lipman Family Farms is one of North America’s largest growers, packers, shippers, and processors of fresh produce. The Marketing Manager serves as a critical connector between Sales, Operations, Sourcing, and Executive Leadership, translating customer insights and market trends into marketing strategies that support sales growth and strengthen the Lipman brand.

Responsibilities:

• Develop, execute, and measure the effectiveness of marketing campaigns, customer programs, events, and strategic initiatives
• Develop and implement external communication strategies that promote consistent messaging and strengthen cross-functional collaboration
• Translate customer insights, market trends, and business data into actionable marketing strategies, innovations, and tactical improvements
• Manage agency partners in developing brand campaigns, segment-specific marketing initiatives, public relations, media inquiries, social media, and thought leadership
• Oversee marketing budgets, agency scopes of work, and resource allocation to ensure alignment with business priorities and return on investment
• Lead development of customer presentations, sales collateral, product information, and other customer-facing marketing tools
• Serve as the central point of coordination for marketing initiatives across Lipman's operating companies
• Partner closely with Sales, Business Development, Operations, and Executive Leadership to support commercial priorities and revenue growth
• Support product development, packaging innovation, and go-to-market initiatives through cross-functional collaboration
• Partner with internal data analysts and external partners to transform market and business data into meaningful recommendations that influence product development, packaging innovation, and commercial decision-making
• Track KPIs and marketing performance, providing insights and recommendations for continuous improvement
• Ensure the Lipman brand is represented consistently across all communications, marketing materials, events, and digital channels
• Help tell the Lipman story in ways that strengthen market position, customer engagement, and employer brand awareness

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of progressive marketing management experience
• Previous experience leading or managing a marketing team
• Demonstrated success managing agency relationships, marketing budgets, and integrated campaigns
• Ability to travel approximately 20% as business needs require
• Strategic thinker with strong business and commercial acumen
• Exceptional project management and organizational skills with the ability to manage multiple priorities
• Excellent written, verbal, and presentation communication skills
• Strong relationship-building skills with the ability to influence across departments and leadership levels
• Analytical mindset with the ability to convert data into actionable business insights
• Creative problem solver with a hands-on, collaborative approach
• High level of accountability, initiative, and execution
• Proficiency with Microsoft Office and common marketing platforms
• Experience in fresh produce, agriculture, food manufacturing, or B2B marketing preferred