Senior Marketing Manager, Embelex (US Sports - Arena Retail and Sport Retail)

Avery Dennison is a global materials science and digital identification solutions company seeking a Senior Marketing Manager for their Embelex brand in the US sports market. The role involves leading strategic marketing initiatives, managing integrated campaigns, and collaborating with cross-functional teams to drive market leadership and revenue growth.

Responsibilities:

• Architect, launch, and optimize integrated campaigns across digital, social, email, and offline channels
• Curate and create compelling content (e.g., video, blogs, webinars, case studies) that supports and accelerates the entire customer journey
• Command the strategy for lead generation and conversion through audience-specific, high-impact messaging and campaign structure
• Direct the Event Strategy and brand presence across all trade shows and customer-facing activations, in collaboration with the Events team
• Define, secure, and activate high-impact Embelex partnerships in key segments to aggressively expand awareness and penetrate sport culture
• Serve as an industry ambassador, driving market visibility and capturing new opportunities through strategic networking and field marketing
• Propose and manage third parties (i.e. agencies) to help facilitate and conceptualize creative and campaign work
• Serve as the definitive central marketing strategist, unifying Product, Commercial, Creative, and Channel teams to achieve collective, market-moving goals
• Spearhead creative ideation and conceptualize disruptive, high-impact marketing ideas and campaigns that capture the passion of sports culture, cut through the noise, and deeply resonate with modern sports retailers, teams, brands, and partners
• Ensure campaign messaging and timing are proactively aligned with commercial objectives and critical customer needs
• Partner with internal stakeholders and external vendors to execute projects with undeniable excellence
• Harness and interpret complex campaign data and sales performance to rigorously assess marketing impact and ROI
• Transform data insights into actionable, high-level strategic recommendations for continuous, exponential result improvement
• Own the definition and rigorous tracking of KPIs tied to customer acquisition, engagement, and retention
• Act as a critical, forward-thinking partner to our US Sports Commercial teams and Embelex product & solutions teams, constantly exploring and seizing new market penetration opportunities
• Proactively identify and champion high-value growth opportunities with current customers, orchestrating targeted marketing support for new account outreach

Requirements:

• 5-7 years of progressive marketing experience
• B2B & B2B2C marketing experience, preferably in the apparel or materials industry
• Bachelor's degree in Marketing, Business, or a related field
• Remote/Hybrid based in United States, up to 25% travel required
• Manager role with direct reports; work directly with cross-functional teams
• A proven track record of creative and conceptual ideation, with the ability to translate complex, technical product attributes into compelling, visually engaging, and innovative marketing campaigns
• MBA a plus
• A strong passion for and understanding of team sports, performance apparel brands, and the broader fashion industry is highly valued