Senior Manager of Lifecycle Marketing

Teachstone is an organization focused on improving educational interactions between teachers and students. They are seeking a Senior Manager of Lifecycle Marketing to develop and execute strategies for customer engagement and retention through various communication channels.

Responsibilities:

• Lead Nurture & Buying Committees: Design and build multi-channel nurture programs that guide prospects from MQL to SQL, tailoring content pathways to different stakeholders (IT, procurement, C-suite, end-users)
• Behavioral Trigger Strategy: Build automated sequences triggered by specific website behavior, user actions, and product usage data
• Event & Webinar Continuity: Partner with the Events Lead on seamless pre- and post-event sequences that convert attendees into active pipeline
• Onboarding & Adoption: Own the post-sale communications engine to minimize user time-to-value and drive feature adoption
• Expansion & Upsell: Leverage ABM tactics and product usage signals to run automated upgrade, cross-sell, and seat expansion campaigns
• Churn Mitigation & Renewals: Partner with Customer Success to identify "at-risk" accounts early and deploy automated save-campaigns
• Account Tiers & Scoring: Partner with RevOps to tier target accounts (Tier 1/2/3) and build lead/account scoring models that route high-intent targets to Sales
• Segmentation & Personalization: Group and filter the database to deliver hyper-targeted, persona-specific messaging at the exact right lifecycle stage
• Database Governance: Monitor unsubscribe rates, email deliverability, and overall database fatigue to maintain high sender reputation and audience trust
• Unified Revenue Team Alignment: Partner across Marketing, Sales, and CS to ensure high-value accounts experience a coordinated transition from prospect to customer
• Deep Product & Persona Mastery: Invest the time to deeply understand our product suites, customer pain points, and buyer personas. Translate this knowledge into hyper-targeted messaging that speaks directly to their daily challenges
• Air Traffic Control: Maintain a panoramic view of every digital touchpoint a customer receives across their entire lifecycle to ensure a unified brand voice

Requirements:

• 5+ years of dedicated lifecycle marketing, email marketing, account based marketing or marketing automation experience (B2B SaaS or ABM/Enterprise environment highly preferred)
• Deep, hands-on admin experience with enterprise MAPs (e.g., HubSpot, Marketo, Pardot). You can build complex, branching logic workflows in your sleep
• You live in the data. You don't just look at open rates; you track click-to-opportunity conversions, pipeline velocity, LTV, and churn impact
• Comfort working with tools like Salesforce to pull product behavioral data into marketing automation
• Ability to deeply learn complex product portfolios and translate customer pain points into highly personalized messaging. You bridge the gap between technical execution and deep customer empathy