Media Buyer, Emerging Channels - Growth Marketing

AppLovin is a technology company that provides advertising solutions to help businesses connect with their customers. They are seeking a Media Buyer for Emerging Channels to drive growth across new marketing channels, utilizing both AI tools and hands-on execution.

Responsibilities:

• Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing
• Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms
• Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental
• Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel

Requirements:

• 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
• Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops
• Strong test-and-learn track record, data driven, and creative
• Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar
• Bonus if you have experience with landing page testing and conversion rate optimization
• Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers
• Ad-tech, DSP, or marketplace background
• Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance