Email & SMS Marketing Manager

Born Primitive is a Veteran-owned company that fosters a dynamic, collaborative environment. They are seeking a data-driven Email & SMS Marketing Manager to maximize revenue, retention, and customer engagement through lifecycle marketing strategies across owned channels.

Responsibilities:

• Own monthly Email & SMS revenue forecasting, pacing, and performance against targets
• Plan, build, QA, schedule, and deploy all Email and SMS campaigns across promotional, product launch, merchandising, and brand initiatives
• Build and manage campaign calendars aligned with product launches, promotions, and merchandising priorities
• Monitor channel health including deliverability, engagement rates, frequency management, unsubscribes, spam complaints, and opt-outs
• Identify opportunities to scale send volume responsibly while protecting list quality, engagement, and brand trust
• Strategize, build, execute, and optimize all Email and SMS campaigns across US and International markets using Klaviyo
• Own lifecycle automation including welcome series optimization, abandoned browse/cart/checkout, post-purchase, replenishment, winback, loyalty, and VIP flows
• Continuously optimize templates, copy frameworks, creative layouts, subject lines, send times, and automation logic to improve conversion and revenue
• Build advanced segmentation strategies to improve targeting, personalization, and performance
• Regularly audit segments to remove low-quality, inactive, or non-performing audiences
• Leverage behavioral, transactional, and engagement data to improve message relevance
• Own lifecycle retention strategy utilizing Okendo Rewards and loyalty programs
• Drive healthy returning customer rate through post-purchase engagement and repeat purchase strategies
• Partner with eCommerce and CX teams to improve customer lifecycle touchpoints
• Own strategy and optimization of onsite pop-ups and forms to improve Email & SMS opt-in conversion rates
• Test messaging, incentives, timing, and UX for maximum opt-in quality and compliance
• Build weekly and monthly performance reporting for campaigns, flows, and lifecycle KPIs
• Present channel performance, forecasts, and optimization plans to senior leadership
• Translate insights into actionable improvements across strategy and execution
• Work closely with Creative, Merchandising, Paid Media, Product, and eCommerce teams to align campaign execution and messaging
• Provide creative briefs and performance feedback to support high-converting assets

Requirements:

• Bachelor's degree or equivalent experience
• 5+ years of Email & SMS marketing experience within DTC or eCommerce environments
• Proven experience owning lifecycle marketing programs, flows, and campaign execution
• Advanced experience with Klaviyo including segmentation, automation, deliverability, and reporting
• Strong analytical and forecasting skills with a revenue-focused mindset
• Experience presenting performance insights and pacing updates to leadership
• Deep understanding of lifecycle marketing, retention strategy, and channel health management