Head of Marketing and Growth

Fitt Insider is a specialized recruitment firm for top health and wellness companies, and they are seeking a Head of Marketing and Growth for a client in the genomics sector. The role involves leading the growth strategy and managing customer acquisition and retention efforts to drive revenue growth and enhance brand positioning.

Responsibilities:

• Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability
• Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand
• Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels
• Improve CAC, payback period, and contribution margin through structured experimentation
• Design and run A/B tests across creative, targeting, landing pages, and funnel flows
• Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value
• Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn
• Define and evolve the core value proposition and messaging architecture for the subscription offering
• Ensure alignment between acquisition messaging, product experience, and lifecycle communications
• Advance our brand toward category authority in personalized genomics while supporting performance goals
• Champion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritization
• Implement scalable growth processes and infrastructure that enable rapid testing and learning
• Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on

Requirements:

• 10+ years in growth or marketing leadership, ideally in digital health, biotech, or other regulated or high-trust categories
• Proven success scaling DTC subscription or recurring revenue businesses at 100%+ annual growth while managing CAC, LTV, and contribution margin
• Deep experience running multi-million-dollar paid acquisition programs with clear ownership of unit economics
• Strong background in lifecycle and subscription optimization, including onboarding, retention, and churn reduction
• Experience evolving brand positioning while scaling performance channels in competitive markets
• Hands-on expertise designing and running structured experimentation and A/B testing across the funnel
• Track record building and leading cross-functional marketing teams across growth, lifecycle, product marketing, and creative
• Experience implementing marketing systems and processes in a fast-growing startup environment