Business Development Representative

Light Efficient Design is focused on innovative solar lighting and infrastructure solutions. The Business Development Representative will drive revenue growth and market expansion by creating demand and building strategic relationships within various sectors, including municipalities and commercial properties.

Responsibilities:

• Develop and execute territory growth strategies to generate new business opportunities and exceed sales targets
• Identify, qualify, and pursue new opportunities across municipalities, higher education, commercial real estate, data centers, industrial facilities, corporate campuses, and other infrastructure markets
• Build and maintain a robust pipeline of opportunities through proactive prospecting, networking, referrals, industry events, and strategic outreach
• Create demand and drive specification opportunities with key stakeholders, influencers, consultants, and decision-makers
• Expand Solera Solar's market presence by introducing innovative solar lighting solutions into new customer segments and geographic regions
• Lead market development efforts that position Solera Solar as a preferred partner for sustainable infrastructure and renewable energy initiatives
• Monitor industry trends, customer needs, competitive activity, and emerging market opportunities to inform growth strategies
• Establish trusted relationships with facility managers, sustainability leaders, campus planners, public works officials, property managers, engineers, contractors, and executive decision-makers
• Guide customers through the evaluation, specification, and purchasing process using a consultative sales approach
• Foster long-term partnerships that drive repeat business, customer satisfaction, and referrals
• Collaborate with manufacturer representatives, distributors, contractors, engineering firms, and strategic partners to accelerate market penetration and project success
• Identify and cultivate new channel relationships that support regional growth objectives
• Become a subject matter expert in solar lighting, renewable energy technologies, and infrastructure applications
• Deliver compelling presentations that communicate the operational, financial, environmental, and resiliency benefits of Solera Solar solutions
• Work closely with internal technical, engineering, and operations teams to develop customer-focused solutions
• Maintain accurate pipeline management, forecasting, and activity tracking within Salesforce CRM
• Provide regular market intelligence and sales performance updates to leadership
• Collaborate cross-functionally to ensure successful project execution and customer experience
• Regularly meet with customers, partners, and industry stakeholders through in-person meetings, site visits, conferences, and virtual platforms
• Represent Solera Solar at industry events, trade shows, and networking opportunities

Requirements:

• Demonstrated success in business development, enterprise sales, consultative selling, account acquisition, or market development roles
• Strong track record of creating opportunities, developing pipelines, and closing complex B2B sales
• Ability to identify emerging opportunities, navigate complex buying processes, and develop long-term growth strategies
• Experience engaging multiple stakeholders and influencing decision-makers throughout the sales cycle
• Strong presentation, negotiation, and interpersonal skills
• Ability to communicate effectively with executives, engineers, facility managers, contractors, consultants, and public-sector leaders
• Proficiency with CRM platforms and standard business productivity tools
• Strong organizational, forecasting, and pipeline management skills
• Self-motivated, resilient, and results-oriented with a passion for winning new business and driving growth
• Comfortable operating in a fast-paced environment with significant autonomy and accountability
• Ability and willingness to travel regularly throughout the assigned territory
• Experience in one or more of the following industries is highly desirable: Solar technologies
• Outdoor lighting
• Municipal or public sector markets
• Renewable energy
• Sustainable infrastructure solutions