Field Marketing Manager

Fazoli's is a restaurant brand seeking a Field Marketing Manager to support their marketing team. The role involves executing marketing strategies to increase sales, managing media plans and budgets, and serving as a key liaison between corporate and franchise operators.

Responsibilities:

• Supports the Marketing Team in executing key tactics that support marketing strategies that help increase restaurants’ profitable topline sales and build brand relevancy in the marketplace
• Manages all System (Corporate and Franchise) media plans and Local Marketing Budgets to meet budgeted Same Store Sales (SSS) goals, with a keen eye on profitability
• Partners closely with the media agency to establish clear guidelines, timelines, and creative versioning required for both Corporate and Franchise media plans
• Key marketing liaison to all Corporate and Franchise Operators. Manages creative requests, ideas, and feedback in a timely manner while providing excellent field relations and support
• Key liaison to marketing vendor(s), including, but not limited to POP and Media Agency
• Marketing Representative in cross-functional Project Team, contributing to the marketing execution of all tests, special projects, and promotional rollouts
• Responsible for maintaining and updating ship lists, store location lists, and location listings and reviews management tools
• Assists the Digital Team with CRM platforms, including websites, SMS, e-clubs, and app-based loyalty programs
• Assists with Administrative Duties such as maintaining a budget, agendas, notes, and action items for meetings, and submitting requests through a project management platform
• Maintains and updates project(s) status and related activities through a project management platform
• Directs New Restaurant Marketing Plans and assists in all Marketing-related functions associated with openings
• Manages Local Restaurant Marketing plans and support material

Requirements:

• Bachelor's Degree in Marketing or Related Field
• Minimum 5 Years Experience in Franchise restaurant marketing
• Excellent Project Management, Communication and Organizational Skills
• Proven Ability to Manage Time Effectively and Work Autonomously
• Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Asana, Adobe Acrobat
• Understanding of Franchise Business, a Plus