HARBOR Ind.Remote
Manager, Integrated Marketing & Demand Generation
United States of America
Full Time
2 weeks ago
Visa Sponsor
Key skills
B2B MarketingIntegrated Demand GenerationMarketing AutomationZohoHubSpotMarketoPardotCRM SystemsSalesforceAccount-Based Marketing (ABM)Email MarketingSocial Media Marketing (LinkedIn)PPC AdvertisingSEOContent MarketingLead Lifecycle ManagementConversion Rate Optimization (CRO)User Experience (UX)Marketing AnalyticsCustomer Acquisition Cost (CAC) AnalysisMarketing-Sourced Revenue ReportingMarketing Operations ManagementAgency ManagementStrategic LeadershipSQLCRMLeadershipSales
About this role
HARBOR Ind. is seeking a Manager, Integrated Marketing & Demand Generation who will be responsible for the strategic intersection of brand storytelling and revenue growth. This role involves architecting and managing the full-funnel B2B marketing engine across multiple business segments, focusing on creating cohesive, omnichannel campaigns that drive Sales Qualified Leads (SQLs).
Responsibilities:
- Develop and execute multi-channel strategies that synchronize email, ABM, Social (LinkedIn), PPC, SEO and other initiatives to move prospects through top-of-funnel awareness and mid-funnel conversion to achieve integrated campaign architecture
- Define the unique value propositions for Retail, Digital, Convenience, and Casework, ensuring a consistent Harbor 'Master Brand' voice while tailoring technical messaging to specific B2B personas. Eg: Websites, Social, Tradeshows, 1 Pagers, Brochures etc., owning segment messaging and positioning
- Build and optimize the lead lifecycle from cold awareness to 'Sales Ready,' maintaining a rigorous focus on MQL-to-SQL conversion rates and pipeline velocity, managing the demand funnel
- Lead the strategic direction for high-value assets—including Vlogs, case studies, and whitepapers—ensuring content is both a brand-builder and a lead-capture tool, overseeing the entire content ecosystem
- Direct the evolution of all five web properties, focusing on user experience (UX) and conversion rate optimization (CRO) to transform websites into high-performing sales tools, owning the web experience and strategy
- Partner with Sales to identify and penetrate 'Must-Win' enterprise accounts using personalized digital and physical marketing plays to provide account-based marketing (ABM)
- Monitor and manage the approved financial spend for initiatives and projects, ensuring intended ROI is met and , providing the Executive Creative Director with monthly reports on Customer Acquisition Cost (CAC), Marketing-Sourced Revenue, and channel performance
- Limited travel will be required to Harbor’s Grand Haven headquarters approximately one time per quarter, or as business need demands it requiring a valid drivers license and satisfactory driving record
- Other duties may be assigned at any time
Requirements:
- Bachelor's degree in Marketing, Business, Communications or a related field
- 8-10+ years of progressive B2B marketing experience required
- Demonstrated success in scaling a $50M+ company toward $100M through integrated demand generation strategies
- Deep experience with Marketing Automation (e.g., Zoho, HubSpot, Marketo, or Pardot) and CRM systems (Zoho or Salesforce)
- Experience managing external agencies and freelancers is required
- Must be a self-starter, able to independently move projects forward, prioritize tasks, and meet deadlines
- MBA preferred
- 2+ years in a strategic leadership role within manufacturing, technology, or complex services environment strongly preferred
- Experience managing marketing operations or creative specialists directly, strongly preferred