Principal Analyst

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

Omdia Go-to-Market (GTM) Insights & Advisory (formerly ESG) analysts gain and impart a unique view of enterprise information technology (IT) market segments by engaging with a multitude of constituencies across the IT ecosystem, including vendors, end-users, financial analysts, members of the media, channel partners, and more. This unique perspective enables our analysts to provide clients with market insights to inform their most critical strategic business, product, and go-to-market decisions.

Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a leading technology research and advisory group. With deep expertise in technology markets, grounded in insightful conversations with industry leaders and supported by hundreds of thousands of data points, Omdia's strategic market intelligence is our clients' competitive advantage. From R&D to ROI, we identify the most promising opportunities to drive the industry forward.

Our more than 300 analysts and consultants cover more than 200 technology markets across 25 global research locations, delivering deep, actionable insight across sectors like AI, cybersecurity, channel, semiconductors, telecoms, consumer tech, and more. Whether advising on product strategy, market entry, or competitive positioning, Omdia helps tech leaders make decisions that matter. 

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This role can be based in any of our US office. 

Omdia (part of Informa TechTarget) is seeking an experienced Principal Analyst to join our Digital Workplace Research Practice. As our Principal Analyst, you will lead Omdia's coverage of the Unified Communications and Collaboration (UC&C) market, delivering authoritative market intelligence and strategic insights to our global client base to drive growth across subscription and custom research offerings.

You will bring a proven track record of producing credible, high-quality research on the UC&C market, underpinned by deep expertise in UC&C technologies, the market ecosystem, and key industry players. You will leverage your experience and insight to produce a mix of quantitative and qualitative research deliverables, including market forecasts, vendor competitive analyses, and reports that capture emerging trends and market dynamics. Additionally, playing a critical role in the modernization and evolution of these products, ensuring they are well-positioned for growth and continue to address the evolving needs of our clients. You will also provide support for custom research projects and consulting engagements with clients.

This position will also serve as Omdia's thought leader for UC&C and must have the confidence and expertise to present to diverse audiences, ranging from technical end users to senior industry executives, at client meetings and industry events.

Strong commercial acumen is essential for this role. You will be expected to actively collaborate with sales and engage with clients and prospects to showcase the value of their research and that of the broader Digital Workplace team. Building strong relationships and effectively engaging with a diverse range of client types, including senior executives at the highest levels of the industry, will be crucial for success in this position.

The position is suited to an enthusiastic and collaborative individual who thrives in a dynamic environment and is passionate about driving innovation in Omdia's Digital Workplace research. You will bring a strategic mindset, a commitment to excellence, and the ability to collaborate with a team of analysts located around the globe to achieve their full potential.

Qualifications

Key Responsibilities & Main Activities

Deliver insightful research

Alongside the Digital Workplace team, contribute to and create high quality research in the form of reports, trackers, forecasts, and presentations. Develop and test hypotheses that challenge existing beliefs within the UC&C market to provide unique insight. Use all the tools and knowledge at your disposal to produce analysis that goes beyond the descriptive to give Omdia the edge over its competition.

Market high-level industry expertise

Use your expertise and experience to define and expand the UC&C research area. Market that expertise at a senior level within our clients and prospects. Provide a timely response to market events and offer up-to-date opinions founded on broad-based experience in unified communications and collaboration technologies.

Build and maintain client relationships

Over time, and as your career progresses at Omdia and Informa TechTarget, build and maintain a network of client relationships. Become a trusted advisor to these clients over time.

Ensure effective client management

Use your expertise and experience to define and expand the UC&C research area. Market that expertise at a senior level within our clients and prospects. Provide a timely response to market events and offer up-to-date opinions founded on broad-based experience in unified communications and collaboration technologies.

Strategic planning involvement

Offer insight to our planning meetings. Work closely with the Senior Research Director of Enterprise Platforms & Applications to drive the direction and strategy of the team. Through the understanding of client needs based on senior-level relationships, develop a customer-based point of view for new products and advisory services.

Skills & Experience

• Extensive experience in the unified communications and collaboration ecosystem either as an industry analyst or in the wider digital workplace industry.
• Solid technical understanding and insight of cooling technologies and power infrastructure in data centers, and the ability to quickly form credible, distinctive, compelling, and original opinions on how aspects of these will evolve, and why.
• Quantitative research, with the ability to build, maintain, and enhance market forecasts and trackers, and present complex concepts and trends from data in a compelling manner.
• Excellent written communication skills, with the ability to synthesize complex ideas.
• Strong verbal communication and presentation skills, including a personable manner and the confidence to present to, engage with, and influence executives at the highest levels of the industry.
• The ability to build and enhance a profile with industry contacts and opinion formers.
• The ability to quickly and coherently identify and communicate critical issues impacting the commercial performance of Omdia's vendor clients across the UC&C ecosystem
• Experience of working with sales and marketing teams to identify and successfully capitalize on business development opportunities.
• A proven track record of managing a workload to ensure deadlines are met and client expectations are exceeded.
• Ability to travel domestically and internationally.
• Cultural awareness, as the role involves working with global clients and within a global virtual team environment.

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. 

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. 

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our benefits include: 

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves 
• Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year 
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount 
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more 
• Recognition for great work, with global awards and kudos programs 
• As an international company, the chance to collaborate with teams around the world 

The salary range for this role is $127,500 - $152,000 based on experience.

This posting will automatically expire on 07.14.2026