Senior B2B Integrated Marketing Manager

Paytient is on a mission to help people better access and afford care. They are seeking a Senior B2B Integrated Marketing Manager who will be responsible for developing and executing a multi-channel demand generation strategy to drive pipeline growth and revenue. The role requires a hands-on approach to managing digital campaigns and optimizing marketing processes in a fast-paced environment.

Responsibilities:

• Lead the "Brand-to-Demand" continuum, partnering with brand marketing, product marketing and sales to architect end-to-end strategies that align top-of-funnel brand narrative through bottom-of-funnel conversion tactics
• Develop and implement an aggressive, multi-channel demand generation strategy and execution plan (paid media, email, social, webinars, and events) that drives maximum engagement and conversion
• Act as the primary driver of execution, hands-on managing digital campaigns with precision. Implement A/B testing frameworks and real-time adjustments to maximize lead quality and ROI
• Focus on full-funnel impact: pipeline volume, deal-stage progression, and revenue
• Lead website optimization and partner with revenue operations to build the marketing automation engine including lead definition and workflows
• Develop the content ecosystem that solves for "broker/HR education" hurdles, effectively moving prospects from skeptical observers to advocates
• Partner with leadership to define the "anchor" pieces (research, industry reports, executive voice) that will influence the market to our advantage. Break them up into consumable storylines that fit with each channel in the execution engine
• Partner with Sales and Revenue Operations to align demand gen efforts with broker and employer buying cycles
• Identify and apply AI and automation tools to improve productivity, reduce time-to-market, and optimize campaign performance
• Manage the demand generation budget, coordinating with external vendors and agencies to scale capacity as needed

Requirements:

• 8-10+ years of progressive B2B marketing experience, with a proven track record of scaling marketing efforts in a high-growth environment
• Deep expertise in B2B Healthcare or adjacent HR or employer benefits markets is strongly preferred
• You possess the rare ability to think big-picture (market positioning, category creation) while remaining a hands-on builder and optimizer of content and campaigns
• You can simplify complex healthcare/financial concepts into compelling, disruptive stories that persuade C-suite executives and skeptical buyers
• You are as comfortable with a creative brief as you are with a CRM report
• You use data to challenge assumptions and drive better outcomes
• You thrive in fast-paced, resource-constrained environments, with deep expertise in marketing automation (HubSpot/Marketo), CRM systems, and digital advertising platforms (Google Ads, LinkedIn Ads)