Director of Product Marketing

The Modern Classrooms Project is a fast-growing nonprofit organization that empowers educators to build responsive classrooms. They are seeking a Director of Product Marketing to lead the development of product messaging, go-to-market strategies, and sales enablement as they introduce new education technology products.

Responsibilities:

• Product Messaging & Positioning: You will own the product messaging framework for our product and service lines, including new solutions currently in development. This includes synthesizing customer, market and competitive insights, aligning messaging to map to customer needs and pain points, developing new messaging strategies, and working across teams to ensure this messaging consistently lands with both internal and external audiences. You’ll partner closely with our product and innovation teams to make this a success
• Product Go-to-Market: Once we have our product stories in place, we need to effectively land them in the market. You will own the product launch / GTM motion and execution for upcoming service and technology solutions that are currently in development. This includes serving as the primary accountability for a successful GTM rollout, and coordinating the overall schedule plus all planning and execution for the GTM motion across the company
• Sales Enablement & Readiness: As we’re bringing new solutions to market, and existing products and services to new prospects, it is critical that our sales and partner development teams are trained and equipped with the right evidence, collateral, insights, and tools to have productive customer conversations. You will partner with our Product, Innovation, RevOps and colleagues in Marketing to develop and execute a sustainable sales enablement strategy, including content creation where needed
• Evidence & Impact Engine: One of MCP’s greatest strengths is the depth of the research foundations behind our instructional model, and the real world results we’re seeing every day with educators, schools, and districts. You will build and lead this “engine” to ensure a continuous flow of this evidence - from research findings to case studies and testimonials - is delivered to our partner teams and marketing channels, while working with peers in marketing to ensure every impact story we tell supports our wider brand narrative
• Build the MCP Product Marketing Capability: Define what product marketing is at MCP, what role it plays, and how it collaborates with other teams across the organization and at our external strategic partners. This is an opportunity to apply everything you’ve learned and create something new

Requirements:

• An experienced product marketer with practical knowledge of the essential tools of the function, from generating customer and competitive insights to creating product messaging frameworks and GTM strategy from scratch
• Deep understanding of the K-12 market, preferably including knowledge of some of the relevant concepts including instructional strategies, competency/mastery-based learning, blended learning, and the general math proficiency and instructional landscape
• A builder at heart who is excited about creating process, templates, and strategies from scratch, and doesn't need a polished and established product marketing infrastructure in place in order to get the job done
• Both a true strategist and a hands-on marketer, someone comfortable with debating high-level messaging strategy in one meeting and then building a sales collateral piece yourself in the next
• Someone with genuine curiosity for the role AI can play in helping a marketing team scale, and serious hands-on familiarity with the use of AI tools in a marketing context
• Familiarity with our specific tools and platforms, especially Salesforce (CRM and Pardot), Asana, Google Workspace, Claude (Chat/Cowork, Design, Code)