Campaign Marketing Manager

HireTalent is a staffing and recruiting firm seeking a Campaign Marketing Manager for a part-time remote position. The role involves planning and orchestrating campaigns, identifying opportunities, and translating them into execution-ready briefs while collaborating with various teams to ensure campaign effectiveness.

Responsibilities:

• Proactive campaign opportunity identification across content calendars, product updates, seasonal moments, business priorities, and stakeholder conversations
• Monitor content calendars, product updates, seasonal moments, and stakeholder channels to identify timely ad hoc campaign opportunities
• Recommend when new content, launches, or business moments should be repurposed into lifecycle email campaigns
• Translate approved ad hoc opportunities into execution-ready campaign briefs, including audience, message angle, CTA, timing, suppression considerations, tracking, and success metrics
• Partner with the Lifecycle Marketing Manager and Marketing Ops to ensure campaigns fit audience fatigue, suppression, routing, and reporting frameworks; escalate when a request requires new operational infrastructure
• Coordinate intake, recommend prioritization, manage timelines and dependencies, and set stakeholder expectations across campaign requests
• Write campaign briefs and submit them to content, design, Campaign Ops, and Marketing Ops for execution
• Review campaign performance, summarize learnings, and recommend future campaign improvements

Requirements:

• 4-6+ years in campaign marketing, lifecycle marketing, demand gen, product marketing, or CRM marketing
• Strong brief-writing, stakeholder management, and project coordination skills
• Able to translate approved marketing requests into clear audience, message, channel, and execution plans
• Comfortable working across content, design, marketing ops, sales, and product
• Experience working in a marketing automation or CRM platform (ideally HubSpot)
• Strong understanding of audience segmentation, suppression logic, lifecycle stages, campaign eligibility, and audience fatigue rules
• Ability to write clear briefs that specify content needs, audience, trigger or send logic, exclusions, CTA, and timing
• Campaign QA fluency
• Campaign reporting literacy; able to read campaign performance and translate results into practical recommendations
• Strong project management hygiene in tools such as Asana, Jira, Airtable, Monday, Smartsheet, or equivalent
• HubSpot campaign, email, list, or workflow experience
• Experience managing newsletters or recurring editorial campaigns
• A/B testing experience across subject lines, messaging, CTAs, audiences, timing, or landing destinations
• Basic email deliverability and list health knowledge
• Experience in B2B, SMB, SaaS, advertising, marketplace, or self-serve activation funnels