Growth Marketing Lead

Glacis is on a mission to revolutionize supply chains for global giants like Tesla and Coca-Cola through AI agents. They are seeking a Growth Marketing Lead to experiment with and prove acquisition channels, working directly with founders to scale their marketing efforts through various strategies and data-driven insights.

Responsibilities:

• Maintain a prioritized backlog of growth hypotheses
• Design lean, measurable tests across outbound, content, events, partnerships, and referral mechanics
• Set the success criteria and baseline before each test runs, then scale what works and kill what doesn’t - within weeks, not quarters
• Build signal-driven lead lists with our GTM agent and Clay, and write and iterate cold email and LinkedIn sequences aimed at supply chain, procurement, and operations leaders
• Use outbound as a discovery tool - analyze replies and booked meetings to learn which messages and ICP cuts actually open doors
• Test content-driven acquisition - LinkedIn, short-form reports, thought leadership, and AEO/SEO-oriented pieces
• Measure what drives qualified attention and inbound interest, and work with our content writer to scale the formats that show traction
• Turn what you hear in outbound replies, sales calls, and customer conversations into sharper messaging
• Test new positioning angles and value propositions, and feed what consistently lands back to the founders and sales team
• Use AI tools daily to work faster and at higher volume - generating and personalizing copy, spinning up lightweight landing pages, and automating enrichment and workflows with tools like Clay and n8n
• Set up clean attribution and tracking for every experiment, and build visualizations in HubSpot and PostHog that make it immediately clear how each experiment is performing
• Keep your experiment records transparent and honest - baseline before you optimize, and don’t confuse activity with results

Requirements:

• 2 - 4 years of hands-on B2B growth or marketing experience, gained at a US or EU-based SaaS or software startup with fewer than 30 people
• Built or tested a growth motion from scratch - not inherited one - and have specific results to show for it
• Work experimentally: form a hypothesis, design a clean test, measure it honestly, and make a call without waiting for perfect data
• Genuinely creative - have a constant stream of ideas for new channels, angles, and approaches, and bring fresh impulses to how growth can be accelerated rather than just optimizing what's already there
• Genuinely AI-native - tools like Claude, ChatGPT, Clay, and n8n are a core part of how you work and meaningfully multiply what you can get done, not an occasional add-on
• Understand B2B buying behavior - how enterprise buyers evaluate software, how outbound-driven sales cycles work, and why B2B growth is fundamentally different from B2C or PLG
• Comfortable working with founders directly in a fast-moving environment with little structure, and take ownership of outcomes rather than activity
• Sold into or marketed to supply chain, procurement, logistics, or manufacturing buyers
• Worked with enterprise or mid-market buyers (vs. SMB-only)
• Comfortable with basic CRM administration in HubSpot