Director, Marketing and Demand Generation

Symmetric Health Solutions is a profitable startup embedded in leading healthcare systems, focused on generating market demand. The Director of Marketing and Demand Generation will be responsible for creating compelling narratives from internal successes, building campaigns, and leading the marketing team to enhance the company's market presence.

Responsibilities:

• Build and run campaigns that generate qualified enterprise pipeline
• Partner closely with sales on outbound messaging and campaign alignment
• Use real customer outcomes, not generic messaging, to drive demand
• Test, measure, and iterate — you are accountable for what works, not just what ships
• Partner with leadership on go-to-market planning for new products, features, and market segments
• Shape how Symmetric enters new verticals, launches new capabilities, and positions against alternatives
• Work across Customer Success, Product, and Sales to identify real wins, outcomes, and differentiators
• Turn those into case studies, short-form LinkedIn content, newsletters, campaign narratives, and sales assets
• Ensure everything we put into market is clear, specific, and differentiated — posts, website copy, one-pagers, decks, and everything in between
• Stay on top of healthcare supply chain news, regulatory shifts, GPO dynamics, and industry trends
• Spot relevant moments and turn them into timely content — a LinkedIn post, ads, a campaign angle, a talking point for sales
• Stay current on competitors, their positioning, and where they fall short
• Equip sales with clear, relevant talking points tied to real market dynamics and competitive gaps
• Own Symmetric's event strategy end to end — identifying conferences and speaking opportunities, booking the booth, coordinating pre- and post-event outreach, managing logistics on-site, and following up on leads afterward
• Own how content and messaging is distributed across LinkedIn, email and newsletters, campaigns, events, and ads — including the day-to-day mechanics: scheduling posts, building and segmenting email lists, setting up campaigns in the CRM/marketing platform, and keeping a content calendar running week to week
• Create assets that help sales advance and close deals
• Insert yourself into key deals to refine positioning and messaging when needed
• Build ROI and value narratives grounded in real customer outcomes
• Manage and elevate current marketing resources as the function grows