Senior Business Analyst Retail Solutions

The Hershey Company is a leading confectionery manufacturer, and they are seeking a Senior Business Analyst - Retail Solutions. This role focuses on bridging the gap between field sales needs and technology solutions, ensuring effective integration with Salesforce and enhancing retail execution capabilities.

Responsibilities:

• Define and elicit requirements, analysis, new solution architecture and documentation that shapes how field representatives execute in store
• Develop comprehensive project plans outlining key activities, deliverables, and timelines
• Collaborate with business and other technology stakeholders (internal, third-party contractors, external vendors)
• Facilitate communication between business units and IT teams to ensure alignment and successful project implementation, outcomes and value measurement
• Design and implement technology solutions that address business challenges
• Ensure solutions are scalable, efficient, and aligned with organizational goals
• Key outputs include:
• Technical requirements and user interactions / user stories
• Prioritized backlogs
• Solution outcomes
• Positive and negative operational cases
• Quality testing actions
• Sprint plans
• Conduct detailed data analysis to identify trends, opportunities, and areas for improvement
• Create and present reports to senior management, providing actionable insights to support decision-making
• Assist in managing project timelines and resources, guiding priorities and implementation tradeoffs when appropriate
• Ensure projects / sprints are delivered on time, within scope, and meet quality standards
• Serve as the business advocate by participating in sprint reviews, leading integration and user acceptance testing, and ensuring delivered capabilities meet field execution requirements
• Partner with field leadership to support field adoption of new capabilities including training inputs, feedback collection, and continuous improvement loops

Requirements:

• Bachelor's degree in a Technical discipline such as Information Technology, Data science or a related field is required
• Minimum of 3-5 years of experience in business analysis, process improvement, product ownership or a related field
• Define and elicit requirements, analysis, new solution architecture and documentation that shapes how field representatives execute in store
• Develop comprehensive project plans outlining key activities, deliverables, and timelines
• Collaborate with business and other technology stakeholders (internal, third-party contractors, external vendors)
• Facilitate communication between business units and IT teams to ensure alignment and successful project implementation, outcomes and value measurement
• Design and implement technology solutions that address business challenges
• Ensure solutions are scalable, efficient, and aligned with organizational goals
• Conduct detailed data analysis to identify trends, opportunities, and areas for improvement
• Create and present reports to senior management, providing actionable insights to support decision-making
• Assist in managing project timelines and resources, guiding priorities and implementation tradeoffs when appropriate
• Ensure projects / sprints are delivered on time, within scope, and meet quality standards
• Serve as the business advocate by participating in sprint reviews, leading integration and user acceptance testing, and ensuring delivered capabilities meet field execution requirements
• Partner with field leadership to support field adoption of new capabilities including training inputs, feedback collection, and continuous improvement loops
• Analyze and simplify complex issues, finding root causes and hidden problems
• Think holistically and understand the broader implications of introducing changes to a landscape of interconnected, intelligent systems and remote user impacts
• Identify root causes of business issues and develop innovative solutions
• Think critically and creatively to overcome challenges and drive continuous improvement
• Excellent verbal and written communication skills to effectively convey technical information to non-technical stakeholders
• Strong interpersonal skills are necessary for facilitating collaboration and ensuring stakeholder buy-in
• Demonstrated ability to manage external vendor relationships, facilitate structured evaluations, document both technical and operational issues, solutions and behaviors, and drive alignment across business, IT, and the retail field
• Proficiency in business analysis tools and methodologies, including data modeling, process mapping, and requirements management
• Experience with data integration technologies, processes and data analysis tools
• Familiarity with Agile methodologies, and associated DevOps tools is highly beneficial working in a sprint-based delivery model
• Experience in managing releases, sprints and other projects, including planning, execution, and monitoring
• Ability to prioritize tasks, manage resources, and ensure project deliverables are met on time and within budget
• Experience with AI tools and creation of agents to generate more efficient product operations, analyze data, provide insights
• Familiarity with systems such as Databricks, SAP S4, PowerBI, Salesforce (especially CG Cloud), or similar a plus
• Experience supporting mobile releases alongside backend releases, including understanding regression risk and coordinating release timings
• Experience with mobile applications, operating systems and hardware a plus
• Proficiency with AI tools to streamline the DevOps and data analysis processes is welcomed
• Experience working with onshore and offshore development teams a plus
• Working knowledge of CPG field sales concepts including route-to-market models, retail compliance, and in-store execution priorities (merchandising, distribution, display, etc.)