Retention Marketing Account Manager

Zen Den is a fast-growing startup seeking a Retention Marketing Account Manager who’s excited to make an impact and grow with them. This role involves managing email, SMS, and loyalty campaigns for cannabis clients and plays a key role in shaping retention marketing as a service.

Responsibilities:

• Develop and execute retention marketing strategies across email, SMS, and loyalty platforms for cannabis retail clients
• Create, implement, and manage automated and custom weekly marketing campaigns
• Collaborate with clients to gather assets, campaign briefs, requirements, and feedback in weekly meetings
• Design and optimize campaign templates for performance and engagement
• Track, analyze, and report on campaign performance metrics, using data to inform strategy
• Ensure campaigns align with clients’ brand voice and goals
• Work cross-functionally with internal marketing teams to ensure cohesive campaign integration
• Stay current with retention marketing trends and best practices, particularly within the cannabis retail space
• Help build out internal processes and documentation to scale retention marketing efforts

Requirements:

• 2+ years of experience in email, SMS, or loyalty marketing, ideally in an agency or startup environment
• Strong client-facing communication skills — you're organized, clear, and empathetic
• Hands-on experience with retention tools like Alpine IQ, Klaviyo, Mailchimp, Happy Cabbage, or similar
• Ability to balance big-picture thinking with detailed execution
• A self-starter mindset with a desire to lead and grow with a team
• Familiarity with the cannabis industry is a plus, but not required