Fractional /Permanent - Head of Growth - Startup - Agentic AI - B2C / Social Media

Yaz Associates GmbH is an early-stage startup building a category-defining consumer agentic AI product. They are seeking a Head of Growth to transform initial traction into a sustainable growth engine through innovative marketing strategies and brand development.

Responsibilities:

• PLG engine — activation, retention, referral loops, and lifecycle marketing that make the product itself the primary acquisition channel
• Social-first brand — a distinct, culture-native voice across TikTok, Instagram, Snapchat, X, YouTube Shorts, and Reddit (not corporate AI-speak)
• Content & creator engine — demos-as-content, use-case storytelling, and an influencer program tied to real signup numbers
• Team build-out — hire and lead a lean marketing org as we scale through our next funding round