Product Marketing Manager

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies. The Product Marketing Manager (PMM) for the Commerce Division is responsible for developing and executing go-to-market strategies that drive awareness, adoption, and growth for Cordance’s e-commerce and thrift retail solutions.

Responsibilities:

• Own the development and execution of go-to-market plans for new products and feature releases within the Commerce Division
• Conduct market research and competitive analysis to define positioning, messaging, and pricing strategies
• Develop product launch materials, including internal enablement documents, customer-facing collateral, and demand generation content
• Craft compelling product positioning and messaging that differentiates Cordance’s Commerce solutions in the e-commerce and thrift retail marketplace
• Translate technical capabilities into business benefits for various audiences, including prospects, customers, analysts, and internal teams
• Create and deliver sales enablement tools, including battle cards, pitch decks, objection handling guides, and competitive analysis
• Collaborate closely with the sales team to drive product understanding, improve win rates, and shorten sales cycles
• Maintain a deep understanding of Commerce trends, regulatory changes, customer needs, and competitive landscapes
• Provide feedback to product management to inform product roadmap decisions
• Partner with demand generation and content marketing teams to develop thought leadership pieces, webinars, case studies, and campaign assets focused on e-commerce and thrift retail topics
• Support customer advocacy efforts by identifying and developing customer success stories
• Work closely with customer success and product teams to drive adoption of Commerce products
• Develop onboarding materials, product documentation, and in-product guidance to support customer success

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of product marketing experience in B2B SaaS
• At least 2 years focused on Commerce
• Proven experience supporting product launches
• Developing positioning and messaging
• Enabling sales teams
• Strong written and verbal communication skills
• Ability to manage multiple projects in a fast-paced environment
• Excellent collaboration skills across product, marketing, and sales teams
• MBA is a plus
• Experience in risk management, legal tech, or related industries
• Experience in e-commerce and thrift retail