Senior Lead, Marketing Performance Analytics & Revenue Operations

Kyndryl is a company that designs, builds, manages, and modernizes mission-critical technology systems. They are seeking a Marketing Analytics and Revenue Operations Senior Lead who will be responsible for driving insight generation across the B2B marketing organization and evaluating growth through marketing channels. This role involves overseeing a small team, providing recommendations, automating insights, and partnering with various teams to improve data flows and quality.

Responsibilities:

• Driving insight generation across the B2B marketing organization
• Evaluating how to accelerate business growth by analyzing performance across channels, audiences, and the full marketing funnel
• Comparing performance across email, events, paid media, digital programs, and other B2B channels
• Identifying where the marketing organization should invest, optimize, or shift spend and providing regular insights to channel owners to improve efficiency and ROI
• Overseeing a small team of 1-3 analysts and senior analysts
• Working directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data-driven decision-making
• Automating reporting and surfacing actionable insights for marketing and sales stakeholders while ensuring data accuracy, consistency, and usability across CRM, marketing platforms, and data warehouses
• Partnering with operations and engineering teams to improve data flows, data models, and quality
• Reviewing API’s and data conformance, defining metadata strategies, and simplifying the output to communicate to the marketing teams
• Leading analytics projects from start to finish, including developing attribution systems, building segmentation models, or evaluating performance across key marketing channels
• Shifting between business problems, from developing segmentation frameworks that support ABM, optimizing event strategy, digital marketing growth, content strategies, and integrated marketing/sales strategies
• Leveraging LTV and cohort models to guide investment decisions and prioritization
• Diagnosing funnel performance, identifying bottlenecks, and recommending actions that improve conversion and revenue impact
• Presenting findings and recommendations to marketing leadership and senior stakeholders

Requirements:

• Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
• 5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• Proficiency in SQL and Power BI (required)
• Experience with CRM, Marketing, and Sales Platforms (Marketo, CJA, Atlas, etc..)
• Strong understanding of multi-touch attribution, marketing, B2B funnels, and revenue dynamics
• Ability to manage and mentor analytical talent
• Excellent communication and data storytelling skills, able to simplify complexity for diverse audiences