Amazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager to build awareness, create demand and drive revenue with Global System Integrator (GSI) and Multi-national SI/Consulting Partners in North America. The role involves managing strategic marketing plans for large partners, collaborating with sales teams, and executing high-impact marketing programs.
Responsibilities:
- Develop and own the strategic marketing plan for the partner
- Develop a comprehensive annual marketing strategy and plan that is aligned with GTMs, partner marketing, and global marketing counterparts
- Plan and deliver demand generation programs executed with the partner to acquire new customers, including integrated campaigns, events, and digital marketing
- Work closely with the GTMS organization to understand their priorities and enable them to meet their objectives with focused lead gen activities
- Participates as key stakeholder and business partner with the Americas GTMS, partner marketing, and field marketing leadership
- This includes participating in business reviews, providing monthly and quarterly marketing updates, and providing ongoing updates to key stakeholder’s teams
- Manage annual partner marketing budget- generating partner-led opportunities, tracking accruals, marketing spend and reimbursement claims
Requirements:
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- 8+ years of developing and managing acquisition marketing or channel programs experience
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience marketing Cloud services
- Experience leveraging generative AI tools for marketing