Director of Surface Consumer Go-To-Market

Overview

You will lead and scale how Microsoft Surface delivers value across consumer, retail, reseller, distributor, and silicon partner ecosystems. Operating at the global headquarters level, you will translate business strategy into consumer growth plans, partner engagement strategies, forecasting, investment decisions, and execution excellence across devices, accessories, and services.

As the Director of Surface Consumer Go-To-Market (GTM), you will partner closely with Product Marketing, Engineering, Supply Chain, Finance, Sales, and Marketing leaders to develop consumer business recommendations, shape market opportunities, influence category and portfolio decisions, and drive alignment across stakeholders.

The shift to AI PCs presents a generational growth opportunity. In this role, you will help ensure Surface captures that opportunity by translating product innovation, AI experiences, and differentiated Microsoft value propositions into partner-ready, retail-ready, and consumer-ready execution.

You will lead consumer forecasting, business planning, investment prioritization, budget management, partner strategy, launch readiness, and omnichannel excellence while influencing outcomes across a highly matrixed organization. While final business accountability resides with the GM, you will own development of the consumer plan and drive alignment, accountability, and execution against business objectives.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

Business & Strategic Leadership

• Lead GTM strategy and execution for the Surface Consumer business.
• Translate market dynamics, customer insight, and competitive pressure into recommendations that inform business performance and growth priorities.
• Contribute to multi-year business planning and long-range strategy in partnership with field, product, and business leadership.
• Influence pricing, promotion, planning, and portfolio decisions to support business objectives.

Product and Portfolio Management

• Influence portfolio strategy, category positioning, pricing frameworks, promotional governance, and product lifecycle planning through consumer, retail, and partner insights.
• Drive customer lifetime value through an integrated ecosystem strategy spanning devices, accessories, services, and warranty attach opportunities.
• Lead global retail engagement, product disclosure strategy, and partner sell-in planning to maximize launch impact, market reach, and channel readiness.

GTM Planning and Execution

• Lead major launch planning, executive storytelling, and cross-functional readiness while partnering with GTM teams on downstream execution.
• Partner across field, product, supply, and finance teams to translate business strategy into growth plans and execution priorities.
• Drive alignment across consumer, retail, partner, and digital commerce channels to maximize campaign effectiveness and partner activation.
• Recommend resource allocation and investment priorities to optimize business performance and deliver growth objectives.

Retail Excellence & Partner Activation

• Drive retail readiness and partner activation at scale through product disclosures, category storytelling, merchandising strategies, launch planning, and differentiated consumer experiences across physical and digital channels.

Business Management & Investment Governance

• Own consumer GTM budgets, investment planning, and prioritization.
• Measure program effectiveness and optimize investments to maximize business impact.
• Establish accountability frameworks across consumer initiatives and strategic investments.

Executive Influence & Cross-Functional Leadership

• Represent the business across multiple forums and advise leaders on market conditions.
• Lead through influence across Worldwide Sales, Engineering, Devices, Consumer Marketing, and strategic partner organizations.
• Drive alignment across large, matrixed organizations.

Team Leadership & Operational Excellence

• Build and lead a high-performing team focused on business planning, partner strategy, market insights, and execution excellence.
• Maintain a high bar for rigor across planning, prioritization, and managing the business.
• Drive operational discipline across planning, launches, business reviews, and forecasting.
• Foster a culture of accountability, curiosity, inclusion, and continuous improvement.
• Champion brand excellence, ensuring Surface is a flagship expression of Microsoft’s trusted brand and AI leadership.

Qualifications

Required/minimum qualifications

• Master's Degree in Business, Marketing, Engineering, or related field AND 4+ years experience in GTM strategy, product marketing, business planning, category management, or sales leadership
  • OR Bachelor's Degree in Business, Marketing, Engineering, or related field AND 6+ years experience in GTM strategy, product marketing, business planning, category management, or sales leadership
  • OR equivalent experience.
• 4+ years people management experience or indirect people management experience (or virtual teams)

Additional or preferred qualifications

• 6+ years people management experience.

• 5+ years of experience leading consumer GTM or product marketing at scale for hardware, devices, endpoints, or mixed hardware/software products.
• Demonstrated success driving business results through influence across matrixed, global organizations without direct authority.
• Experience with forecasting, business planning, budget management, and investment governance.

• Experience with AI, cloud, and commercial PC/endpoint market — including device lifecycle management, security, manageability, and Windows/Microsoft 365 integration.
• Track record of building high-performing teams in high-growth or high-change environments.
• Experience in B2C and Consumer Electronics, including partner-led channels.
• Experience with AI-powered tools to accelerate market analysis, competitive intelligence, and GTM planning.
• Exceptional written, verbal, and presentation skills.

Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.