Performance Marketing Manager

Pager Health is redefining how members navigate to care and wellness, powered by AI. They are seeking a Performance Marketing Manager to lead digital demand generation, marketing technology, and marketing automation strategy, driving acquisition through various channels and improving campaign effectiveness.

Responsibilities:

• Own digital demand generation programs across paid search, paid social, display, retargeting, and other acquisition channels
• Manage campaign strategy, execution, optimization, and reporting
• Monitor performance metrics and continuously improve conversion rates, lead quality, and ROI
• Identify new channels, audiences, and growth opportunities
• Own HubSpot and Pardot administration, optimization, and governance
• Lead marketing automation strategy, including nurture programs, lead routing, scoring, list building, segmentation, and lifecycle management
• Partner with Sales and Revenue teams to improve lead management processes and reporting
• Ensure marketing technology platforms are integrated, scalable, and aligned with business goals
• Support Wordpress website updates, as needed
• Serve as the marketing owner for Braze
• Serve as support to our company Braze owner; Partner with internal teams to develop automated, triggered, and personalized engagement journeys
• Support account-based marketing programs through audience targeting, campaign execution, and reporting
• Own email marketing strategy, execution, testing, and optimization
• Leverage third-party data sources, including ZoomInfo and other enrichment platforms, to improve targeting and campaign effectiveness
• Build audience segments and nurture programs that drive engagement and pipeline growth
• Develop Salesforce dashboards and reporting that measure campaign, channel, and full-funnel performance
• Provide actionable insights and recommendations to Marketing and Growth leadership
• Establish testing frameworks to improve campaign performance over time

Requirements:

• 10+ years of experience in performance marketing, demand generation, marketing operations, or marketing technology
• Deep expertise with HubSpot, Pardot, marketing automation, and CRM integrations
• Experience owning and optimizing paid digital marketing programs
• Hands-on experience with Braze or similar customer engagement platforms
• Strong understanding of lead generation, lead management, nurture strategies, and funnel optimization
• Experience supporting account-based marketing programs
• Experience leveraging third-party marketing and prospecting data, including ZoomInfo or similar platforms
• Strong analytical skills with experience building dashboards and translating data into action.; strong attention to detail
• Experience working in healthcare, health tech, SaaS, or other B2B technology environments preferred
• Excellent project management, communication, and cross-functional collaboration skills
• Bachelor's degree in Marketing, Business, Communications, or related field preferred