Key skills
Sales Development Representative (SDR) experienceB2B SaaS salesAccount-based salesHubSpot CRMSales engagement toolsData enrichment toolsMulti-segment cadence managementResearch mindsetCoachabilityRAISaaSCRMCommunicationSales
About this role
FarmRaise is the data infrastructure powering modern agriculture & conservation programs. The Sales Development Representative (SDR) will own top of funnel activities, including researching and reaching the right people across customer segments, running outbound campaigns, and booking quality meetings for the sales team.
Responsibilities:
- Run segment-specific outbound cadences (email-first, multi-touch) across our customer groups: program administrators (conservation districts, nonprofits, state ag agencies), ag retail and co-ops, seed / inputs / research, corporate sustainability and Scope 3, fuel and feedstock (45Z), and commodity groups
- Research accounts and contacts to reach the right person, in the right role, with the right job to be done. Verify seniority and contact data before you enroll anyone
- Personalize to each segment's reality (program administration, agronomy data capture, field-trial R&D, sustainability claims, feedstock carbon intensity, member engagement). Lead with the prospect's world, not a generic pitch
- Qualify and book replies and conversations against a clear fit bar, and book qualified meetings (SQLs) for the Account Executive
- Keep the CRM clean. Log activity, maintain contact and segment data in HubSpot, and feed targeting insights back to RevOps
- Tighten the playbook weekly with the sales team
Requirements:
- 1 to 2+ years in a quota-carrying SDR / BDR or outbound sales role selling B2B SaaS with $50k+ ACV
- A research-first mindset. You enjoy figuring out who the right buyer is and why they would care, and you do not blast lists
- Strong written communication. You can write a short, human, plain-spoken email that earns a reply, with no jargon, no hype, and nothing that reads as obviously automated
- Comfort with a modern sales stack (CRM plus sales engagement plus enrichment tools) and a willingness to learn ours
- Organization and follow-through. You manage a multi-segment cadence calendar without dropping the ball
- Resilience and coachability. Outbound is a craft and a numbers game, and you iterate on feedback fast
- Background or genuine interest in agriculture, conservation, food systems, or sustainability
- Hands-on experience with HubSpot and Clay, and are well-versed in leverage AI to optimize efficiency and workflows
- Experience selling into multiple buyer types (public sector, co-ops, corporates) and adjusting your approach to each