Key skills
SalsifyBynderProduct Information Management (PIM)Digital Asset Management (DAM)Structured product dataSEOWeb analyticsConversion optimizationContent quality assurance (QA)SitefinityCross-functional project managementAnalyticsBIPower BISalesforceLeadershipProduct ManagementSales
About this role
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. They are looking for a Digital Product Content Manager with Salsify experience to support marketing initiatives, focusing on managing product information and digital asset management systems. The role involves ensuring data integrity, improving content quality, and collaborating with various stakeholders.
Responsibilities:
- Serve as primary owner/admin for PIM (Salsify) and DAM systems (Bynder), ensuring product data and assets are centralized, current, and usable
- Re-build and enforce taxonomy, naming conventions, metadata rules, and publishing workflows
- Coordinate product content onboarding processes for new SKUs, launches, and updates
- Create and maintain documentation, training, and SOPs to drive adoption across internal teams
- Own digital data integrity across all channels-website, PIM, DAM, and retail partner feeds
- Audit and resolve content issues including inaccurate specs, mismatched imagery, missing attributes, broken links, and outdated product claims
- Develop QA processes and dashboards to monitor data completeness and performance (e.g., content health scorecards)
- Drive continuous improvement in how product data is captured, validated, and published
- Partner with product managers, developers, sales enablement, and leadership to align product narratives and digital priorities
Requirements:
- 5+ years of experience in digital marketing, website content management, or product content operations
- Hands-on experience managing PIM and DAM systems and working with structured product data
- Strong knowledge of SEO, web analytics, and conversion optimization
- Ability to manage complex cross-functional projects with multiple stakeholders
- Excellent content QA skills with high attention to detail
- Salsify, Sitefinity
- Experience managing large SKU catalogs (500+ SKUs preferred)
- Experience with Salesforce, marketing automation, and lead-gen funnels
- Familiarity with experimentation tools (e.g., Optimizely) and dashboarding tools (Power BI/Qlik)
- Background in product marketing, digital product management, or platform re-platforming initiatives