Marketing Manager, B2B2C Campaigns

Health-E Commerce simplifies consumer-directed health plans through its platforms like HSA Store® and FSA Store. The Marketing Manager role focuses on executing B2B2C marketing campaigns and developing marketing assets that engage consumers through partner channels.

Responsibilities:

• Create and execute marketing campaigns for HSA Store® that reach consumers through partner channels and benefit platforms
• Develop campaign messaging and marketing assets including email campaigns, landing pages, digital banners, and educational content
• Coordinate campaign launches with internal teams including creative, ecommerce, and analytics
• Ensure campaigns align with brand messaging and business goals
• Support the creation of marketing campaigns that promote HSA Store® to partner organizations and benefit platforms
• Develop messaging and materials that help partners communicate the value of HSA Store® to their member base
• Assist with campaign planning and execution for partner-driven marketing initiatives
• Develop marketing assets that partners can use within their benefit portals and member communications
• Create co-branded marketing materials including banners, landing pages, and email templates
• Maintain a library of approved partner marketing assets and templates
• Serve as the go-to point of contact between the Marketing and Sales teams, cultivating and managing relationships with internal stakeholders and external partners
• Track campaign performance and analyze results across key metrics including engagement, conversion, and revenue impact
• Work with analytics and marketing teams to identify opportunities for improvement
• Support test and learn initiatives that improve campaign performance over time
• Work closely with creative, ecommerce, growth marketing, and partner teams to bring campaigns to market efficiently
• Coordinate marketing requests and ensure campaigns are delivered on schedule
• Communicate campaign timelines, requirements, and updates to internal stakeholders

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or equivalent experience in a related field
• Minimum of 3 to 5 years of experience executing integrated marketing campaigns, ideally in ecommerce, digital marketing, or consumer brands
• Experience developing marketing assets including email campaigns, landing pages, and digital content
• Strong understanding of digital marketing and campaign execution
• Experience working with marketing automation tools and analytics platforms
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong collaboration skills and ability to work cross functionally with creative, ecommerce, and marketing teams
• Strong written and verbal communication skills
• A proactive mindset with the ability to execute campaigns and bring ideas to market efficiently