Manager, Sr. Partner Marketing

Maverick Payments is seeking a Sr. Partner Marketing Manager to lead the strategy and execution of their partner marketing programs. This role involves empowering partners through effective education and co-marketing initiatives while collaborating with cross-functional teams to drive engagement and revenue growth.

Responsibilities:

• Own the partner marketing strategy and define quarterly and annual plans aligned with partner needs and business priorities
• Collaborate with Platform Growth, Partner Relations, Product, and Marketing to align messaging, goals, and campaign priorities
• Plan and drive effective product launches and GTM strategies by working cross-functionally with Business Development, Partner Relations, Marketing, and Product teams for new feature releases, enhancements or product updates
• Shape differentiated product positioning and messaging that strengthens brand awareness and accelerates adoption across key partner segments
• Develop scalable, integrated partner marketing programs, enablement kits and collateral that supports onboarding, enablement, and ongoing partner adoption and engagement
• Create and maintain partner-facing resources including, sales playbooks, pitch decks, guides, one‑pagers, FAQs, product sheets, and training materials
• Develop compelling sales enablement assets so our internal Business Development and Partner Relations teams can effectively position, sell, and scale products
• Deliver a compelling, end-to-end partner experience across all our touchpoints
• Own the structure, content, and ongoing optimization of Maverick’s Knowledgebase and partner blog to ensure partners have easy access to accurate, up‑to‑date information
• Host partner webinars, training sessions, and product updates to support partner readiness and adoption
• Develop and execute co-marketing campaigns with strategic partners, including co-branded emails, landing pages, social content, press releases, and case studies
• Serve as a strategic advisor to partners, recommending marketing tactics that support shared goals such as merchant acquisition, activation, and product adoption
• Ensure all co-marketing initiatives follow consistent processes for briefing, approvals, asset development, and launch
• Produce high-quality partner communications, including newsletters, product updates, announcements, and campaign toolkits
• Ensure all partner content aligns with Maverick’s brand, messaging, and product positioning
• Track partner marketing performance using HubSpot and other analytics tools
• Measure and report on KPIs such as partner engagement, campaign performance, influenced pipeline, and adoption metrics
• Identify opportunities to improve partner experience, content effectiveness, and program scalability
• Explore AI-driven tools to enhance personalization, efficiency, and content production
• Act as the subject matter expert on Maverick products and the marketing point of contact for partner-facing teams, ensuring alignment on messaging, priorities, and partner needs
• Support internal sales teams with partner program overviews, presentations, and collateral
• Maintain organized documentation, campaign plans, and shared resources for internal visibility
• Provide team-level visibility into all assets and provide timely project updates or correspondences in Asana

Requirements:

• 8+ years of experience in product, partner or growth marketing function
• Deep expertise across email, web and digital event-based marketing
• Portfolio of relevant marketing work required
• Fluent with standard marketing technology and platforms (SendGrid, HubSpot, Asana, Figma etc.), but always eager to integrate new AI-driven solutions to scale yourself and the team
• Exceptional communication skills, with the ability to fluently navigate and align with Marketing Leadership, Platform Growth and Partner Relations teams, while breaking down complex insights into clear and actionable plans
• Capable of juggling multiple projects and rapidly iterating to deliver impactful results
• A relentless learner who thrives in dynamic environments and proactively seeks out new tools to maintain their competitive edge
• Ability to think strategically about audience fit, messaging, and objectives
• Ability to analyze data and provide actionable insights
• Proficiency in integrated marketing and content creation
• Experience building 'with' and 'through' partner programs across more than one partner type (ISOs, ISVs or FIs)
• Proven ability to build scalable, repeatable programs from the ground up, not just execute existing ones
• Ability to manage multiple priorities across stakeholders
• Attention to detail and problem-solving skills
• Proficiency in Microsoft PowerPoint for internal and partner presentations
• Excellent attention to detail and ability to manage multiple projects and deadlines simultaneously
• Strong communication and collaboration skills, with comfort giving and receiving feedback
• Self-starter with a high level of ownership and follow-through
• Excellent interpersonal, and communication skills, with the ability to collaborate across all levels of an organization
• Proactive, self-starter with a strategic and forward-thinking mindset
• Experience in payments, fintech, SaaS, or financial technology
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Hands-on experience with CRM and marketing tools such as Pipedrive, Salesforce, SendGrid, HubSpot, Marketo, or similar platforms
• Experience supporting partner marketing, channel marketing, or sales enablement initiatives