Sr. Spec, Marketing Media Measurement

Scripps is a diversified media company focused on creating connections, and they are seeking a Senior Specialist in Marketing Media Measurement. This role involves monitoring and evaluating the performance of various media campaigns, generating reports, and providing insights to optimize media investments.

Responsibilities:

• Monitor and evaluate paid media, on-air placement, earned media, social media, and influencer performance across all channels
• Track key growth metrics to measure campaign effectiveness and ROI
• Identify underperforming placements and flag optimization opportunities
• Report weekly on all campaign metrics
• Generate pacing and optimization reports for all media campaigns
• Track promo plan placement and valuation to ensure alignment with contractual media obligations
• Review audience engagement and conversion data to understand media impact
• Coordinate with Research and Insights team to validate media spend impact on business outcomes
• Partner with owned, paid, social and partner teams to implement data-driven improvements
• Test and measure new strategies to maximize growth potential
• Present actionable insights to leadership on campaign performance and opportunities
• Build dashboards that clearly show media and outreach performance against growth goals
• Communicate findings and recommendations to marketing and leadership teams
• Stay current on media measurement best practices and industry benchmarks

Requirements:

• Proficiency in analytics platforms
• Advanced Excel/Google Sheets skills and experience with data visualization tools
• Experience with media measurement and attribution platforms
• Understanding of digital advertising platforms
• Knowledge of broadcast traffic and scheduling systems
• Strong analytical and problem-solving skills with attention to detail
• Excellent communication skills with ability to translate complex data into actionable insights for non-technical stakeholders
• Strong organizational skills to manage multiple campaigns and reporting deadlines
• Strategic thinking with understanding of marketing funnel dynamics and media planning
• Experience with media buying, placement, and performance measurement
• Knowledge of connected TV/OTT measurement and cross-platform analytics
• BS/BA in related discipline or equivalent years of experience preferred
• Generally, 5+ years of experience in related field such as broadcast or traditional media measurement preferred; certification may be required in some areas
• Experience with marketing mix modeling (MMM) and multi-touch attribution, promo tracking and media valuation systems preferred
• Familiarity with audience measurement tools (Nielsen, Comscore) and syndicated research preferred