Senior Customer Field Marketing Manager

Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to helping organizations proactively address security vulnerabilities. They are seeking a Senior Customer Field Marketing Manager to plan and execute customer-facing field programs, ensuring effective event logistics and measurement of program outcomes.

Responsibilities:

• Plan, execute, and measure regional field programs including hosted executive dinners, third-party conferences, customer roadshows, user group events, and account-specific activations aligned to pipeline and expansion targets
• Partner with teams on post-event coordination to maximize next steps from every program
• Manage event logistics end to end: venue sourcing, vendor coordination, attendee recruitment, on-site execution, and follow-up
• Own CPO targets for every program and report performance against them in a structured post-event review
• Track and report on field program outcomes for customer programs - meetings booked, pipeline created, stage progression, attendance, and expansion opportunities surfaced - with a structured 30-day post-event review for every program
• Partner with marketing ops to ensure all field activity is properly tracked in Salesforce with consistent campaign attribution
• Partner closely with the Sr. Director of Customer Marketing on program planning, invite strategy, and content alignment for customer-facing events - you own the field execution, they own the broader customer marketing strategy
• Collaborate with brand and design on event materials, signage, and experiential elements that reflect Horizon3.ai’s messaging standards
• Coordinate with the campaigns team to integrate field programs into broader campaign sequences
• Co-design the annual customer field program calendar with the Sr. Director of Customer Marketing - including Customer Advisory Board (CAB) meetings, regional customer roadshows, and user group events - owning the program architecture, sequencing, and execution standards that make these programs repeatable and measurable
• Own end-to-end execution of CAB meetings - venue sourcing, attendee coordination, logistics, speaker and agenda support in partnership with the Sr. Director of Customer Marketing, on-site management, and post-event follow-through
• Plan and execute regional customer roadshows and user group events - managing venue, format, attendee recruitment, content coordination with the Sr. Director of Customer Marketing, on-site execution, and follow-up to surface expansion opportunities for the sales team
• Coordinate customer attendance and experience at major industry events - ensuring existing customers are engaged, recognized, and connected to the right conversations at conferences and third-party programs
• Track customer program outcomes - attendance, engagement, expansion pipeline influenced, and NPS signals - and report results in collaboration with the Sr. Director of Customer Marketing

Requirements:

• 6-9 years of B2B field marketing experience, with meaningful time in a senior or lead capacity - ideally in cybersecurity, infrastructure, or enterprise SaaS
• Demonstrated ability to build repeatable field program frameworks - not one-off events - with measurable pipeline and expansion outcomes and a clear post-event accountability structure
• Strong project management skills - comfortable running multiple programs simultaneously with competing deadlines
• Ability to influence and align cross-functional stakeholders - sales leadership, customer success, SDR management, and product marketing - without direct authority, and build program plans that stick
• Working knowledge of Salesforce for campaign tracking and pipeline reporting
• Familiarity with marketing automation platforms (Pardot, HubSpot, or equivalent) for list management and nurture coordination
• Comfort with CPO-based budgeting and ROI reporting - you know how to defend a spend decision with data
• Excellent written and verbal communication skills; able to write compelling invite copy and executive-facing event briefs
• Willingness to travel up to ~30% for event execution and customer programs
• Direct experience owning customer-facing programs such as CAB meetings, user groups, or customer roadshows at a senior level - including program design, executive stakeholder management on both sides, and outcome measurement tied to expansion and retention goals
• Experience with event-specific ABM tactics for customer programs - tiered gifting, personalized event invitations, and curated attendee strategies for named accounts - not overall ABM strategy ownership
• Experience in cybersecurity field marketing - you understand the CISO buyer and the enterprise security sales cycle
• Track record of running executive dinner or roundtable programs with measurable pipeline outcomes
• Track record of running customer-facing events - CABs, roadshows, user groups - where the outcomes were measurable and the programs ran cleanly enough that customers came back