Marketing Performance Analyst

Arctic Wolf is a cybersecurity company committed to redefining security operations. They are seeking a Marketing Performance Analyst to analyze marketing effectiveness, provide insights into performance metrics, and support strategic decision-making for marketing investments.

Responsibilities:

• Build and Maintain Marketing Performance Dashboards
• Design, build, and manage comprehensive dashboards in tools like Tableau, Power BI, or Looker to visualize key metrics across the full marketing funnel
• Ensure dashboards are user-friendly, automated, and aligned with business goals for easy consumption by stakeholders across marketing, sales, and executive leadership
• Manage and update the core artifacts that the marketing leadership team use to run the business and report on performance to the rest of the go-to-customer organization
• Analyze Marketing Funnel Performance
• Track and interpret key funnel metrics including lead volume, MQLs, SQLs, pipeline creation, opportunity velocity, and closed-won revenue
• Identify conversion bottlenecks and provide data-backed recommendations to improve funnel health and efficiency
• Campaign and Channel Effectiveness Analysis
• Evaluate the performance of marketing campaigns across digital, events, email, partner, and ABM channels
• Analyze marketing spend effectiveness across channels, campaigns, and segments
• Work closely with field and global demand teams to align reporting and actionable insights with business goals
• Marketing Attribution & ROI Measurement
• Support the implementation and refinement of attribution models (first-touch, last-touch, multi-touch, W-shaped, algorithmic) to measure the influence of marketing on pipeline and revenue
• Deliver insights that influence channel mix, investment strategies, and content planning
• Forecasting and Planning Support
• Use historical data and predictive analytics to build models that forecast MQLs, pipeline generation, and marketing-sourced revenue
• Partner with finance and RevOps to support quarterly and annual planning processes with accurate, data-driven projections

Requirements:

• Strong analytical skills and expertise with data analysis tools such as Excel, SQL, Tableau, Power BI, or Looker
• Naturally inquisitive style, always searching for the why behind the numbers
• Demonstrated ability to translate complex data into clear, actionable insights
• Excellent communication and storytelling skills to present findings to both technical and non-technical audiences
• Comfortable working in a fast-paced, results-oriented, cross-functional environment
• 2+ years of experience in a marketing analytics, marketing operations, or business intelligence role, ideally within a B2B SaaS environment