Contrario — Founding GTM

David Joseph & Company is an AI-native recruiting platform seeking a Founding GTM to build the entire growth function from scratch. This role involves owning market engagement strategies and scaling growth programs for both recruiters and companies.

Responsibilities:

• Own how Contrario is understood and narrated across the market — strategy for founder LinkedIn and X presence, website messaging, case studies, and brand voice
• Build and scale growth programs on both sides of the marketplace: recruiter and customer referral systems, reactivation campaigns, and lifecycle marketing loops
• Design and execute outbound strategy and demand generation across recruiters and companies — messaging, sequencing, targeting, paid acquisition across LinkedIn, Meta, and Google, and CAC optimization
• Own product launches and events end-to-end, from positioning and copy through cross-channel coordination and recruiter dinners
• Build systems and processes that compound over time, turning a placement-driven business into something that grows itself