Product Marketing Associate

Claroty is a leader in cyber-physical systems protection, and they are seeking a Product Marketing Associate to drive targeted outcomes across various programs. The role involves creating marketing content, utilizing AI tools, analyzing market data, and supporting the sales team with training materials.

Responsibilities:

• Draft, edit, and publish a wide variety of marketing collateral, including blog posts, solution briefs, case studies, website copy, video scripts and more
• Actively experiment with and integrate AI tools to optimize our content generation, research, and reporting workflows
• Dive into product usage data, market trends, and content performance metrics to help the team understand what’s working, what isn’t, and where the market is moving
• Assist in building pitch decks, training content, and other enablement materials that equip our global sales team to win
• Understand and analyze user and buyer personas to inform global content needs, ensuring our strategic development is always aligned with what the market and our sales team actually needs

Requirements:

• 1-3 years experience in product marketing, content marketing, or similar roles
• Writing Acumen: You are a strong storyteller, with the ability to turn complex cybersecurity concepts into clear, engaging prose
• Naturally Analytical: You're comfortable working with data and metrics, and curious about using insights to understand performance and recommend improvements accordingly
• An AI Enthusiast: You have a keen interest in AI tools and LLMs, and are excited about exploring how they can streamline product marketing workflows
• A Self-Starter: You are proactive and resourceful, comfortable researching and testing solutions when faced with new challenges
• Experience in cybersecurity and/or B2B SaaS