Visual Designer

Role Overview

As a Visual Designer, you will be an integral part of our Pre Sales & Marketing team, playing a central role in shaping our visual identity across marketing, sales, and internal collateral. You will work closely with content writers, marketers, and product leads to create aesthetically compelling, brand-aligned graphics for both digital and print media. Objective: Create visually captivating assets that drive engagement, brand recall, and storytelling across platforms like LinkedIn, YouTube, Instagram, WordPress, and internal documentation. Reporting To: Content Lead Collaborates With: Marketing Strategists, Content Writers, Product & Design Teams

Core Responsibilities

1. Visual Design Creation

• Design static and animated graphics for digital platforms (LinkedIn, YouTube, Instagram, X, etc.)

• Create banners, infographics, posters, icon sets, digital brochures, and eBooks

• Build custom decks, whitepapers, and sales presentations aligned with brand standards

• Collaborate on website visuals, UI design components, and blog illustrations

• Craft highly engaging thumbnails, social post templates, and newsletter layouts

• Apply creative storytelling, typography, and layout theory to drive message clarity

Branding & Consistency

•  Maintain and evolve visual brand identity including fonts, color schemes, iconography, and layout principles

• Design and update brand kits, style guides, and reusable templates

• Ensure all design assets meet accessibility standards (ADA compliant)

• Perform visual audits and improve consistency across platforms

Campaign Support

• Translate campaign briefs into high-converting creatives and landing page designs

• Design ad creatives for Google Ads, Meta, and LinkedIn campaigns

• Support lead-gen campaigns with downloadable assets (PDFs, cheat sheets, guides)

• Work on both organic and paid visual content, adapting creatives for split testing

Collaboration & Workflow

• Partner with content creators, marketers, and product teams to ideate visuals

• Participate in creative brainstorming and sprint planning sessions

• Maintain an organized repository of design files, assets, and version control

• Meet multiple deadlines across projects with flexibility and creative problem-solving

Research & Innovation

• Stay updated on current trends in branding, design tools, generative design, and UI/UX

• Test and recommend AI-assisted creative tools for speed and quality improvement

• Benchmark competitors’ visual strategy to suggest new formats and design types

• Identify process automation opportunities (e.g., templates, design macros, auto resizing)

Key Performance Indicators (KPIs)

• Engagement metrics on visuals (CTR, reach, shares, downloads)

• Brand guideline compliance and reduction in visual inconsistencies

• Timeliness and volume of creatives delivered against content calendar

• Internal team satisfaction and cross-functional feedback

• Contribution to improved campaign conversion rates (measured quarterly)

Qualifications

• 2–4 years of professional experience in graphic design (freelance or full-time)

• Bachelor's degree (or equivalent) in Graphic Design, Visual Communication, Fine Arts, or a related field

• Strong portfolio demonstrating a wide range of digital and print designs

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)

• Familiarity with Canva, Figma, and AI tools like Krea.ai, Leonardo.ai, Midjourney (preferred)

• Basic knowledge of motion graphics, and animation is a plus • Ability to adapt design style based on context (corporate, modern, minimalist, etc.)

• Strong time management and organizational skills

• Excellent attention to detail, color, layout, and typography

Work Environment

• Hybrid work setup with in-person collaboration required periodically

• Must be open to travelling for shoots, workshops, and design sprints

• Preference for candidates based in Lucknow or willing to Relocate

Compensation & Benefits

• Competitive salary based on experience and performance

• Annual bonus tied to performance indicators

• Flexible work environment with work-from-home flexibility

• Exposure to international design standards and branding practices

• Direct impact on marketing and product visibility

• Open to customized compensation mix: fixed + variable + long-term incentives