Senior Customer Marketing Manager

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally. They are seeking a Senior Customer Marketing Manager to own the customer advocacy program, manage case studies and testimonials, and build a community of engaged advocates.

Responsibilities:

• Own case study production from interview to publish, and make sure reps actually use the content. If it lives in a folder nobody opens, it doesn't count
• Build and manage a testimonial library that's always fresh, always accessible, and growing. You'll know what's in it better than anyone
• Run a customer advocate community — a curated group of customers who are tapped for testimonials, co-marketing, content, speaking opportunities at ApolloNEXT, and more
• Own public advocacy at scale. You'll build and run a program that gets advocates singing Apollo's praises where it matters — LinkedIn, G2, community forums, and beyond. Whether organic or incentivized, you'll know how to activate customers to speak up and make it worth their while
• Help Sales close. When a rep needs a reference, you're the person who finds the right match fast. You know the advocates, the use cases, and the industries
• Build AI-powered systems for each of these programs. Tracking, matching, outreach, production — if it can be automated or accelerated with AI, you'll figure out how
• Build the strategy to scale this program. You'll assess what exists, build on top of it, and bring customer stories to the forefront of Apollo's brand. We want customers shouting from the rooftops. You'll make that happen
• Experiment with community programming. Dinners for VP+ buyers, a podcast series with power users, online communities for GTM leaders, AMAs with Apollo's best customers. You'll have room to test what works and double down on what does

Requirements:

• 8+ years in customer marketing, community, or advocacy at a B2B SaaS company. You've run a reference program, built case studies, and managed a community — not just contributed to one
• Relationship builder. Customers trust you. You know how to nurture advocates without burning them out
• Sales instincts. You understand how reference selling works and you know what reps need, not just what's nice to have
• Content sense. You can spot a great story, guide an interview, and know when a case study is actually good
• Operator mindset. You build systems, not one-off projects. You think in workflows and you document what you build
• AI fluency. You're actively using AI to move faster and build smarter. Claude, Notion AI, and similar tools are already part of how you work
• Upmarket instincts. You understand what enterprise and mid-market buyers respond to and you know that a happy SMB reference doesn't close a $200K deal
• You've built or scaled an executive customer community (dinners, councils, roundtables)
• You've produced a podcast or video series featuring customers
• You've worked at a company where customer advocacy was genuinely a revenue lever, not a PR function