Principal Product Marketing Specialist, ICS

Westinghouse Electric Company is dedicated to providing clean energy solutions, and they are seeking a Principal Product Marketing Specialist for their Instrumentation & Control (I&C) team. The role involves leading the development and coordination of digital marketing content, ensuring alignment with brand strategies, and supporting market assessments to inform product positioning.

Responsibilities:

• Lead development and coordination of I&C marketing content and technical inputs, including brochures, flysheets, presentations, and digital assets
• Facilitate and govern I&C digital content planning and cadence, ensuring agreement on product priorities, brand standards, and target audiences across regions
• Ensure materials are aligned with product strategies and target audiences, and are consistent with established brand themes and messaging
• Maintain a structured update cadence for technical content based on product roadmap, customer needs, and market positioning
• Partner with Marketing and Corporate Communications teams to support publication of external media and communications
• Oversee effectiveness of digital media projects using qualitative and quantitative inputs to support continuous improvement
• Communicate technical value proposition for product offerings within the ICS product portfolio
• Support assessments of market trends, customer needs, and competitive positioning to inform messaging, positioning, and messaging strategies to support product capture goals
• Navigate and coordinate interaction of corporate functions that are touch points to product management (Finance, Legal, Quality, and Supply Chain)
• Lead end‑to‑end execution of all I&C conferences and industry event including planning, content coordination, partner understanding, and delivery deadlines
• Partner with I&C Engineering to ensure conference content reflects current offerings, roadmap, and differentiation
• Be the steward of common narratives, value propositions, and positioning across all internal and external communications
• Support quarterly internal I&C newsletters, ensuring agreement on priorities and leadership messaging

Requirements:

• Bachelor's degree or equivalent experience
• 7+ years of relevant professional experience in product marketing or marketing communications within a technical or industrial environment
• Experience translating product strategy and technical concepts into clear, customer‑focused messaging and communication assets
• Experience collaborating across multiple regions, products, and cross‑functional teams to support global customers
• Experience leading large, cross‑functional projects, including fixed‑deadline deliverables such as conferences, external communications, or multi‑channel campaigns
• Willingness to travel up to 10%
• Engineering, Business, Marketing, Communications degree preferred