Key skills
Product MarketingGo-to-Market StrategyCustomer SegmentationProduct PositioningPricing StrategyMarket ResearchData AnalysisGoLeadershipStrategic PlanningProduct ManagementCommunicationCollaborationSales
About this role
Gusto is on a mission to grow the small business economy by providing essential services like payroll and HR. They are seeking a Product Marketing Leader to develop and execute go-to-market strategies for their core products, ensuring alignment across teams and driving measurable results.
Responsibilities:
- Lead Product Positioning & Strategy: Own and evolve Gusto’s product- and portfolio-level positioning and messaging across our target audiences. Ensure we show up as a clear, differentiated, and valuable solution in the market
- Architect & Execute GTM Strategy: Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth
- Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence
- Lead & Grow a High-Impact Team: Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results
- Drive Cross-Functional Alignment & Accountability: Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure, momentum, and accountability to complex initiatives
- Own Performance & Optimization: Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time
Requirements:
- 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing
- Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences
- Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs
- Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
- Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
- Deep experience with customer segmentation, positioning, pricing, and GTM planning
- Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus