Integrated Marketing Communications Senior Manager - BMP Analytical Sciences

Avantor is committed to moving science forward through innovative products and services in the life sciences and technology industries. They are seeking a Senior Manager, Integrated Marketing Communications to lead the development and execution of marketing strategies and campaigns for their Lab Chemical and Chromatography product portfolios.

Responsibilities:

• Contribute to the development of an integrated Marketing Plan for the business that helps the business meet global revenue targets
• Maintain an understanding of target customer segments and the value propositions for the most strategic workflows/products/services
• Create and manage a Marketing bowler tracking key marketing KPIs
• Report on Marketing effectiveness on a regular cadence
• Drive a strategic, customer-centric narrative through the development of rich, SEO content for campaigns based on understanding of workflow, target customers, and product positioning
• Infuse the corporate and brand stories across all plans and build a differentiated narrative that maintains consistency in Marketing collateral and drives revenue growth
• Own the execution of global content, activities and promotion plans including educational content, sales collateral, technical articles, owned publications, events/trade shows, web content, media stories and internal communications for relevant campaigns and initiatives
• Employ a variety of channels (e.g. social, digital, mobile, search, account-based marketing, email, public relations/earned media, owned channels and events) aligned to appropriate stages in the marketing funnel to achieve business results
• Apply knowledge of life sciences and health care to leverage the whole of Avantor's solutions and capabilities for measurable results
• Articulate a clear vision and objective for integrated marketing programs and provide ongoing strategic direction to the in-house and external creative services and regional marketing teams
• Collaborate with Avantor's in-house agency team and external agency partners to develop strategies, plans, content and assets
• Manage external agencies to complete projects on time and budget with excellent quality
• Collaborate with strategic marketing, commercial and R&D teams to integrate inputs into high-performing campaigns
• Develop master editorial calendar and Marketing budget tracker by campaign to support asset creation and manage budget spend
• Monitor and report progress against targets/metrics for overall campaign results. Develop actionable insights to address gaps or resistance

Requirements:

• Bachelor's degree required; MBA or equivalent
• 8 to 10 years of communications, marketing, brand management or related agency experience with a successful track record in planning and executing global marketing communications campaigns
• Minimum 3 years experience working hands-on in digital marketing
• A strategic communications lens, a business orientation, an understanding of the relevant corporate functions and a focus on performance
• Experience working with biotechnology, pharma, med device, life sciences, or advanced technology businesses/products highly desired
• Passion for communications and marketing paired with desire to represent Marketing Communications on an integrated team
• Strong ability to build productive relationships and lead development of marketing communications strategies through interactions with diverse internal and external business partners, including company senior leadership across a variety of functions and geographies
• A team player mentality with strong interpersonal skills is key
• Master's degree preferred
• In-house/client side experience preferred
• Global experience is a plus