Global Head of Social Media Marketing

Atlassian is looking for a Global Head of Social Media Marketing to define and scale the strategic direction of their social media presence across a multi-brand portfolio. This senior leadership role involves building high-performing social teams and setting the vision for the company's online presence, focusing on brand awareness, reputation, and engagement.

Responsibilities:

• Set and own the long-term vision, strategy, and roadmap for Atlassian’s global social presence across brands, audiences, and platforms
• Define the role social plays in advancing company priorities, connecting platform strategy to brand awareness, reputation, thought leadership, product storytelling, and audience growth
• Identify whitespace opportunities across platforms, cultural moments, creator ecosystems, and emerging formats to strengthen Atlassian’s relevance and differentiation
• Translate our goals into a clear social strategy, prioritization framework, and operating model that scales
• Serve as the senior strategic advisor on social trends, platform shifts, and audience behavior to communications and marketing leadership
• Lead and develop a high-performing, distributed social team
• Set direction, develop talent, raise performance, and create a healthy, accountable team culture
• Establish quality standards for editorial planning, content development, engagement, governance, and performance measurement
• Build an inclusive, ambitious, and data-informed team that balances creativity with disciplined execution
• Partner closely with Brand, Product Marketing, Communications, Creative, Talent Brand, Community, and regional stakeholders to align social strategy with major campaigns and business priorities
• Represent the social function in senior leadership discussions, clearly articulating tradeoffs, prioritizations, opportunities, and recommendations
• Serve as a strategic advisor to the Communications team on executive social presence and positioning
• Shape integrated go-to-market and communications plans by bringing forward audience insights, cultural intelligence, and channel expertise
• Own the social strategy for brand reputation and issues management in partnership with communications and other key stakeholders
• Lead the social response framework for sensitive moments, crises, and fast-moving external events, ensuring strong judgment and clear escalation paths
• Develop governance principles and decision-making processes that enable both speed and consistency across social channels
• Establish KPIs and measurement frameworks that connect social performance to meaningful business outcomes, not just channel-level engagement
• Use analytics, social listening, and competitive intelligence to refine strategy, improve storytelling, and guide investment decisions
• Oversee agency relationships, including scope, quality, performance, and budget accountability
• Drive operational excellence across planning, publishing workflows, tools, approvals, governance, and cross-brand coordination

Requirements:

• 15+ years of experience in social media with substantial leadership experience in global B2B organisations
• Proven success leading and scaling high-performing social teams
• Deep expertise in organic social strategy for complex brands, ideally in enterprise technology, SaaS, or other high-growth, matrixed organizations
• Experience with executive social programs and thought leadership strategy for senior leaders
• Strong track record of influencing senior stakeholders and presenting recommendations clearly and credibly to executive audiences
• Familiarity with the AI landscape in Silicon Valley, including the ability to navigate and cut through fast-moving conversations around emerging technologies, market shifts, and cultural signals
• Demonstrated ability to connect social strategy to broader business outcomes including brand perception, executive visibility and campaign impact
• Excellent editorial instincts and a strong point of view on what effective, differentiated brand storytelling looks like in social environments
• Strong analytical capabilities and comfort using data, experimentation, and insight to shape strategy and improve performance
• Operational strength, sound judgment, and the ability to move between long-term strategy and day-to-day decision-making
• A collaborative, low-ego leadership style with high emotional intelligence and a bias toward action
• Experience across both brand and product social, with an understanding of how those disciplines work together
• Familiarity with creator, influencer, and advocacy ecosystems relevant to enterprise audiences
• Experience working with global audiences across multiple brands or business lines
• Knowledge of Atlassian's products, customers, and developer or IT audiences