Senior Product Manager, Growth

ŌURA is a company focused on empowering individuals to understand and improve their health through innovative products. They are seeking a Senior Product Manager, Growth to lead the global DTC experience, drive user-centric innovations, and enhance conversion rates through rigorous experimentation.

Responsibilities:

• Own the upper-funnel global DTC experience across homepage, category pages, PDPs, education, campaigns, and exploratory flows
• Define and execute a product roadmap that balances strong customer experiences with measurable impact on conversion, average order value, and revenue
• Identify, test, and ship AI-powered and personalized experiences that help site visitors understand Oura and choose the right offering
• Partner with Data, ML, and Engineering to prototype and scale agentic and personalized experiences that improve both user satisfaction and revenue performance
• Stay on top of emerging AI and experimentation tools, bringing forward pragmatic ideas that can be tested quickly and scaled globally
• Internalize Oura’s product portfolio (hardware, membership, software features) in order to create an inspirational site experience that drives conversion
• Support ongoing Marketing campaigns by providing strategic direction on how to extend to ouraring.com
• Use quantitative and qualitative insights to shape compelling buying experiences for different audiences, markets, and contexts
• Partner with several cross-functional teams to ensure experiences are localized and transcreated (not just translated) across key markets
• Build scalable frameworks for localization, campaign launches, and content updates across key markets
• Lead a rigorous experimentation program and translate lessons learned into roadmap priorities and follow-on iterations
• Develop and test hypotheses (rooted in data) to maintain a high velocity pipeline of A/B testing
• Partner closely with Product Design, Engineering, and Marketing to deliver initiatives end-to-end – on time and within budget
• Create crisp PRDs, experimentation briefs, and decision documents that clarify problem statements, hypotheses, requirements, edge cases, and success metrics
• Help cultivate a culture of excellence, experimentation, and data‑driven decision making across the DTC organization

Requirements:

• 7+ years of product management experience, including significant ownership of growth, eCommerce, or upper-funnel customer experiences at scale, ideally in a global DTC environment
• Proven track record of shipping features and experiments that materially improve business metrics such as conversion, revenue, engagement, or average order value
• Deep hands-on experience running experiments end-to-end, from hypothesis formation and test design through rollout, readout, and iteration
• Strong analytical judgment and comfort making product and experimentation tradeoffs under uncertainty
• Strong cross-functional leadership and stakeholder management skills in high-growth, high-ambiguity environments
• Deep empathy for users and strong product sense across global customer segments and buying contexts
• Exceptional written and verbal communication skills, with the ability to turn complex concepts into clear and compelling customer-facing experiences
• Comfort collaborating with brand, creative, content, and marketing partners while maintaining a high bar for clarity, conversion, and user trust
• A bias toward action, experimentation, and continuous learning, combined with humility, curiosity, and a strong 'not me, we' mindset
• Experience with personalization, AI-powered experiences, or experimentation platforms in a consumer or eCommerce context is a plus