Director of Growth Marketing

Teachstone is an organization focused on transforming education through effective teacher-student interactions. They are seeking a Director of Growth Marketing to manage their revenue marketing system, responsible for pipeline creation and funnel efficiency while leading a high-performing team in executing marketing strategies.

Responsibilities:

• Design and optimize the interconnected journey that takes someone who has never heard of us, turns them into a high-intent lead, guides them through the sales close, and continuously nurtures them throughout their lifetime as a customer
• Develop and execute the quarterly growth blueprint, setting clear pipeline and conversion targets that align with overall business goals
• Partner closely with Product Marketing to translate audience insights into targeted, high-yield marketing strategies
• Build and oversee a cohesive, omni-channel campaign strategy that cuts through the noise and engages prospects at every stage of the buyer's journey
• Own the marketing metrics from top-of-funnel to revenue (MQL - SQL - Pipeline - Revenue). Continuously diagnose and fix funnel leakage to improve conversion rates
• Strategically allocate the marketing budget across diverse demand channels (Paid Media, Email, Webinars, Events) to maximize ROI and efficiency
• Guide, mentor, elevate, and bring together a team of specialists across Demand Gen, Events, and Lifecycle marketing to achieve cohesive growth goals
• Maintain a lockstep relationship with the Sales organization, ensuring consistent lead quality, shared pipeline goals, and tight feedback loops that help close deals faster

Requirements:

• 7+ years of growth/demand generation marketing experience
• at least 3+ years in a leadership role managing multi-disciplinary teams
• Deep expertise in building and optimizing full-funnel marketing engines
• Strong analytical skills
• A proven track record of partnering successfully with Sales and Product Marketing teams
• A builder's mentality
• Comfortable navigating ambiguity
• Prioritizing ruthlessly
• Driving rapid experimentation
• Edtech or B2B experience preferred