Growth Marketing Manager

Scholar Education is building the AI infrastructure for special education and is seeking a Growth Marketing Manager to lead their direct-to-consumer marketing expansion. This role involves developing growth strategies, optimizing customer acquisition channels, and managing marketing operations to drive measurable revenue growth.

Responsibilities:

• Develop and execute the company's customer acquisition and growth marketing strategy
• Build a scalable marketing roadmap aligned with business goals and revenue targets
• Identify new growth opportunities across paid, owned, earned, and partnership channels
• Establish KPIs, reporting frameworks, attribution models, and growth forecasting
• Serve as the strategic marketing leader and trusted advisor to executive leadership
• Own customer acquisition across channels including:
• Paid Search (Google/Bing)
• Paid Social (Meta, TikTok, LinkedIn)
• Display & Programmatic
• Affiliate Marketing
• Influencer Partnerships
• Referral Programs
• SEO & Content Marketing
• Optimize marketing spend to improve CAC, LTV, ROAS, conversion rates, and retention
• Identify and organize relevant in-person events. Will have the opportunity to travel
• Analyze customer behavior and identify opportunities to improve conversion throughout the customer journey
• Design and execute landing page tests, conversion rate optimization initiatives, and growth experiments
• Develop customer segmentation and personalization strategies
• Build and manage marketing technology infrastructure and reporting systems
• Partner with external agencies, freelancers, and vendors when appropriate
• Create and manage campaign briefs, messaging frameworks, and performance dashboards
• Execute campaigns directly when needed and maintain a hands-on approach to driving results
• Collaborate with leadership to refine brand positioning, messaging, and customer value propositions
• Ensure consistency across all customer touchpoints and acquisition channels

Requirements:

• 5+ years of growth marketing experience with increasing levels of responsibility
• 3+ years leading growth strategy in a direct-to-consumer business
• Experience working within digital health, telehealth, healthcare technology, consumer wellness, parent related services or related industries
• Demonstrated success scaling customer acquisition programs and driving measurable revenue growth
• Strong understanding of performance marketing, lifecycle marketing, retention, and conversion optimization
• Deep analytical mindset with strong command of marketing metrics and attribution
• Experience at high-growth digital health organizations such as Hims, Hers, Ro, Teladoc, Noom, WeightWatchers, or similar companies
• Familiarity with healthcare marketing regulations and compliance considerations
• Experience launching new products or services in a consumer healthcare environment
• Exposure to subscription-based or recurring revenue business models