Brand Manager - Horse Soldier

Job Req ID: 107307 

Job Type: Full-time 

Work Category: Onsite, Hybrid Telecommute

Application Close Date: 07/31/2026 

Sponsorship: Not Available 

Compensation: $137,300 - $205,900 

 

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We are GALLO

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here.

 

View our Corporate Values and Mission Statement here.

 

 

 

Location:  Dallas, TX (Requires 5 days/week onsite) OR Modesto, CA (Requires 3 days/week onsite)

 

A Taste of What You’ll Do​

As a Marketing Brand Manager in the Spirit of Gallo portfolio, you will lead the development and execution of innovative and bespoke marketing strategies and tactics that elevate GALLO's Horse Soldier Bourbon brand performance and deliver meaningful consumer experiences. You'll own your brand's positioning, managing a 12–18 month planning horizon to ensure consistency at each and every touch point the brand is present, while aligning all initiatives to business objectives, growth plans, and long-term portfolio health.

 

In this role, you will bring brands to life by translating consumer insights into compelling campaigns and end-to-end experiences that drive engagement and loyalty. You'll collaborate cross-functionally and with internal and external partners to develop breakthrough ideas, optimize the marketing mix, and ensure every touchpoint reflects the brand's identity. Your ability to balance creativity with analytical rigor will enable you to continuously improve ROI and strengthen brand equity.

 

A critical part of this role is P&L ownership — you will be responsible for managing budgets with discipline, ensuring spend is allocated effectively across the marketing mix, and delivering against brand performance KPIs that drive both top- and bottom-line results. Your financial acumen and commitment to accountability will be just as important as your creative vision.

 

You will also serve as a leader and coach, mentoring team members while driving accountability and performance. By leveraging agile marketing practices and embracing innovation, you will test, learn, and scale new ideas that keep your brands competitive in a dynamic marketplace. With regular market visits and close partnership with distributors and customers, you'll stay connected to real-world insights that shape impactful brand strategies.

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What You’ll Need​

• Master's degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• Knowledge of the on-premise channel.
• Experience managing A&P budgets with a diverse marketing mix.
• Demonstrated ability to think analytically.
• Experience managing a broad range of stakeholders & multiple external agencies.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

 

How You’ll Stand Out​

• Master's degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.
• Experience managing a P&L.
• Strong understanding of the on-premise channel.
• Experience managing a global brand or leading a global marketing initiative.
• Beer or spirits industry experience.

 

 

To view a full job description, please click here.​

 

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

 

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting and requires working on-site with no telecommuting option. You will be expected to live within a commutable distance. 
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

 

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

 

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

 

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

 

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

 

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